Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Marketing mumbo jumbo: breaking down definitions part 1
Marketing automation, mobile optimization, middle of the funnel — common marketing jargon, oh my! In the wide world of marketing, you’re likely to come across some mumbo jumbo that marketers use. But what does it all mean? Maybe you’re a seasoned marketing veteran who...
Hiring your next marketer — A marketing agency perspective on hiring done right
Before your next marketing hire, read this first. As a marketing agency, one thing you might not expect us to say is that outsourcing your entire marketing effort to an agency is the wrong move. From Fortune 500s to startups, we’ve noticed one common theme: Our most...
Cara McDonald shares how to be successful with SaaS marketing
As a copywriter working with a variety of clients, I constantly pull from my (many) varied experiences across industries to dig into customer personas when writing. I physically picture everything from their day-to-day jobs to the pants they are wearing so I can draft...
Email marketing 101: The basics
Email marketing is (essentially) using email to get the word out about your company. It’s a different and more personable way to connect with your customers. Building campaigns or sending monthly newsletters can be a great way to keep your audience in tune with what...
The exciting evolution of copywriting
When I was asked to write an article on "the evolution of copywriting," my mind immediately started picturing a timeline of Ancient Greece: 200-196 B.C., Rome entered the Second Macedonian War 172 -168/167 B.C., Perseus of Macedon challenges Greek politics While...
Why successful companies must invest in internal communications
As a marketer, I’ve found myself as a fly on the wall for many leadership-adjacent conversations. Access to the reasoning behind business decisions enables me to better execute on everything ranging from one-off social media posts to integrated marketing campaigns....
Embracing change: How to keep customer relationships that thrive
Maintaining customer relationships has always been an essential part of B2B success. I mean, what’s a business without customers? And with the lasting effects of the pandemic and ongoing ramifications of the “great resignation” still hanging in the air, keeping...
Asynchronous Communication — why communication ‘lag time’ isn’t a bad thing
When it comes to communication, it can often seem like we’re just trying to align with one another. Any lag time in responding can lead to missed opportunities, miscommunication, and even frustration as we try to figure out what someone said or where things went...
Talk less, sell more: Asynchronous selling is vital to success in B2B sales
Life is tough for salespeople who take a traditional approach. Modern buyers don't want to be bothered with calls and meetings, but prospects still need to make informed purchases. Salespeople still play a vital role in the buyer's journey, even without face-to-face...
3 marketing assets to maximize your sales enablement strategy
By definition, sales enablement materials are coordinated applications of technology, content, and services that drive sales conversions. Google “sales enablement materials,” however, and you’ll find tons of content that promises to improve sales and elevate your...
3 tips to expert-level social selling
Let's face it. Today’s buyers are on social media. So, how can sales reps adjust to a world that no longer favors face-to-face, or responds to phone calls? There are a handful of ways, but social selling is arguably the most potent. Wait. Social selling, you say? Yes....
Need social proof? Start with a case study
Ah, case studies, one of the most useful and versatile forms of social proof for businesses. Literal content goldmines that outline the exact problem a product or solution solves, explain how said company went about fixin’ the issue, and most importantly, the results,...
Where’s Your Proof? How social proof boosts B2B sales
Social proof is a powerful tool. It gives credibility to prospects, current customers and even your employees. But how can businesses generate social proof, and what is the best way to use it? Who better to ask than our very own client, Bryan Rutberg of 3C...
The tea on testimonials: Why modern marketing relies on them.
Consider your next purchase. Whether it is a vehicle or a hair brush, you want to know if it works…and works well. Do you trust the “Take our word for it!” sales pitch? Or do you scour the internet for tried-and-true customer reviews? Roughly 95% of us will do the...
5 social proof assets marketers use to move prospects through the sales funnel
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...