Video makes the marketing star. Whether or not you work in marketing, you know, video is so hot right now. But if you do work in marketing, you’re likely well aware that though popular, video is a beast all its own. It can have a big payout but takes a lot of...
Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to conversions. (If you need...
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for emails, social media, events, the website, and the sales team to educate the world about why they need this new solution. So you write the...
For marketers, aligning goals with a budget is paramount to the process—if you want to improve your business, you need to allocate resources toward those goals. The question is: How do you strategize and plan around a budget? We’ll dive into our methods for working...
