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3 tips for navigating the buyer’s journey as a channel marketer

3 tips for navigating the buyer’s journey as a channel marketer

by Nicole Proctor | Apr 28, 2025 | Campaigns, Content, Strategy

In partner marketing, your content must connect with partners and prospects and guide them through the buyer’s journey. While you’re likely a pro at developing and executing marketing strategies through various distribution methods, including through your partners,...
Content velocity: How to keep up with an ever-changing tech market

Content velocity: How to keep up with an ever-changing tech market

by Nicole Proctor | Apr 22, 2025 | Content, Strategy

Remember when AI was just a sci-fi topic? Now, think about it. Just like ChatGPT’s insertion into everyday life, the tech industry moves fast — and so should your content. Enter velocity.  Content velocity — aka consistency and speed applied to content — is essential...
How to handle sudden special marketing projects (when your team is already maxed)

How to handle sudden special marketing projects (when your team is already maxed)

by Nicole Proctor | Feb 17, 2025 | Content, Hiring an agency, Strategy

A special project or major campaign can change the game for your company. However, B2B software marketing teams face many challenges when managing, creating and running special projects. For starters, many teams are already overwhelmed by regular duties and ongoing...
Hiring a marketing agency can make you more successful as a CMO

Hiring a marketing agency can make you more successful as a CMO

by Nicole Proctor | Feb 3, 2025 | Hiring an agency, Strategy

As a chief marketing officer (CMO), the pressure is on. You are constantly expected to deliver measurable results and drive business growth. It also falls on you to craft a cohesive marketing strategy, manage a team of specialists, and demonstrate the return on...
How to prep for a successful marketing campaign

How to prep for a successful marketing campaign

by Nicole Proctor | Jan 20, 2025 | Content, Hiring an agency, Strategy

For content marketing that hits your targets, a successful campaign requires prep to align goals, expectations and strategies. Working with a dispersed team or external support? What you do before project kick-off can extend the value that your resources can provide,...
A guide to getting your B2B brand back on track

A guide to getting your B2B brand back on track

by Nicole Proctor | Jan 6, 2025 | Hiring an agency, Strategy

Has your B2B brand wandered off track? For tech companies, how your org presents to the world is everything. A strong, consistent brand can be the difference between attracting thousands of new customers and users or, unfortunately, going under.  Brand evolution is...
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