by Nicole Proctor | Oct 9, 2024 | Content, partner marketing
For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
by Nicole Proctor | Sep 5, 2024 | partner marketing, Strategy
One thing that often gets overlooked in partner enablement? Brand consistency. As marketers, it’s easy for us to focus on the basics — i.e., the training materials, sales tools, or other resources. Unfortunately, we often forget to emphasize the importance of a...
by Nicole Proctor | Aug 1, 2024 | Content, partner marketing
“So tell me, how successful was your content?” is a question many a marketer gets asked, especially in B2B marketing. Partner marketing teams leverage the relationships between companies to reach a broader audience. This means your content has the potential to reach...
by Nicole Proctor | Apr 17, 2024 | Content, partner marketing, Strategy
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
