by Chloe Nichols | Nov 21, 2023 | Automation, Content, Software, Trends
Ok! We admit it. We’re starting to love AI. No, not because it’s doing work for us, but because it’s helping us do our jobs better. As marketers on a small and agile team, we’re all doing a lot, every single day — but with a little help from our robot friends, we can...
by Chloe Nichols | Nov 7, 2023 | Automation, Content, Software, Strategy
Marketing automation tools, such as HubSpot, enrich content marketing and sales programs, but they can also present some challenges. While go-to-market platforms are rich with features and options, they often require ramp-up time and continuous education (all of which...
by Nicole Proctor | Nov 6, 2023 | Automation, Campaigns, Software
You can’t go anywhere in marketing without running into something about HubSpot, the one-stop-shop that connects marketing, sales, content management and customer service through its CRM platform — and with good reason. As a content marketing agency, we know just how...
by Amber Maechler | Nov 3, 2023 | Automation, Campaigns, Software
3 common HubSpot mistakes that are costing you time and money HubSpot’s Marketing Hub is a powerful platform used by some of the world’s top-performing companies and successfully leveraged by small businesses. Here at Content Matterz, we work with teams of all sizes,...
by Chloe Nichols | Nov 2, 2023 | Automation, Software, Trends
Here’s a thought for you: Do robots have opinions of other robots? Do they worry about their careers? Well, I’m about to find out. While working with my esteemed colleague, Nicole Proctor, on various Marketing AI projects, I got to wondering what, if any, thoughts or...
by Chloe Nichols | Oct 12, 2023 | Automation, Content, Software, Trends
Using AI in your marketing doesn’t mean you need to fill your toolbox full of new platforms and programs. Many of the tools you already use are working on integrating this technology into their current offerings, including the popular go-to-market platform HubSpot. ...
