Examples of B2B marketing in action
We get it — sometimes you do pick the destination based on the pictures.
SOME OF OUR AWESOME CLIENTS
![Norton Logo Gray Norton](https://xpt9d2.p3cdn1.secureserver.net/wp-content/uploads/2023/08/Norton-Logo-Gray.png)
![Center Logo Gray](https://xpt9d2.p3cdn1.secureserver.net/wp-content/uploads/2023/08/Center-Logo-Gray.png)
![Payscale Standard Logo Gray-1](https://xpt9d2.p3cdn1.secureserver.net/wp-content/uploads/2023/08/Payscale-Standard-Logo-Gray-1.png)
![Human Interest_logo_gray-2 Human Interest Logo](https://xpt9d2.p3cdn1.secureserver.net/wp-content/uploads/2023/07/Human-Interest_logo_gray-2.webp)
![visier logo](https://xpt9d2.p3cdn1.secureserver.net/wp-content/uploads/2023/08/visier-logo.png)
OUR WORK FOR
PayScale
VERTICAL STRATEGY AND CONTENT
When PayScale asked us to deliver a volume of content to support a new mid-funnel, verticalized strategy, we were up for the challenge, delivering more than 30 targeted pieces in under 60 days.
We created tightly coordinated packages of demand-generating content tailored to each vertical, including infographics, animated infographics, eBooks, digital ads, sales guides and videos.
![PayScale brochure payscale brochure](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/PayScale-03-brochure-a4-mockup-1.webp)
![PayScale marketing work PayScale brochures](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-68.png)
![PayScale Video Still PayScale video still on laptop](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/PayScale-Video-Still-PSD-001-3.webp)
![PayScale phone PayScale mobile marketing](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-69.png)
OUR WORK FOR
SAP Concur
PARTNER MARKETING IMPACT
Channel marketing has unique challenges. Two distinct audiences… to- and through-marketing. But when done well, like the team at SAP Concur does, the result is happy partners AND more revenue.
As a long-term partner, we have managed and produced one of the longest-running newsletters in company history and built collections of content to support the vast partner network
![SAP Phone with stand and Laptop Mockups-1 SAP Concur digital assets](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/SAP-Phone-with-stand-and-Laptop-Mockups-1.png)
![Concur brochure SAP Concur brochure](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-71.png)
![SAP Concur brochures SAP Concur marketing brochures](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-72.png)
![SAP Concur Brochures SAP Concur brochures](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-73.png)
OUR WORK FOR
Legwork
EXPLAINER VIDEO AND DIGITAL CAMPAIGNS
Legwork was looking for a way to explain their all-in-one client management software to dentists. We created an explainer video that walks through the benefits of the Legwork platform for both the patient and the dentists. This video was a starting off point for the creation of various digital campaigns promoting their solution.
As a long-term partner, we have managed and produced one of the longest-running newsletters in company history and built collections of content to support the vast partner network
![LegWork Phone with stand and Laptop Mockups-2-1-1 Legwork marketing materials](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/LegWork-Phone-with-stand-and-Laptop-Mockups-2-1-1.webp)
![Legwork brochure Legwork brochure](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-74.png)
![Legwork marketing materials Legwork marketing materials](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-75.png)
![Legwork website Legwork website](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-76.png)
OUR WORK FOR
Zemax
DEMAND AND CONTENT STRATEGY
Zemax was looking for a way to reach optical engineers at greater scale. We developed a lead generation strategy that included a combination of content, nurture campaigns, events and PPC that drove 120% of their annual lead goal.
![Zemax marketing materials Zemax marketing materials](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-77.png)
![Zemax marketing Zemax campaign](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-78.png)
![Zemax mailers Zemax mailers](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-79.png)
![Zemax banners Zemax banners](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-80.png)
![Zemax mobile marketing Zemax mobile marketing](https://s3m.5fb.myftpupload.com/wp-content/uploads/2023/08/Untitled-design-81.png)
WHAT OUR CLIENTS ARE SAYING
![Group 15091 (2) Testimonial from a partner marketer, Rowena Kelley](https://xpt9d2.p3cdn1.secureserver.net/wp-content/uploads/2024/05/Group-15091-2.png)
![Gina Peckman testimonial Gina Peckman testimonial](https://xpt9d2.p3cdn1.secureserver.net/wp-content/uploads/2023/08/Group-15091-1.png)
Get B2B content marketing that makes the connection
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