by Amber Maechler | Apr 1, 2026 | Campaigns, Content, Strategy
When a campaign underperforms, the response is usually operational. Budgets get adjusted or targeting gets refined, funnels get tweaked. Sometimes the campaign is scrapped entirely. Operational changes can feel productive, like you are learning something and making...
by Amber Maechler | Mar 10, 2026 | Content, Strategy
If 2025 was the year marketers collectively realized no one is reading their 47-page manifesto, 2026 is the year they finally do something about it. We’ve entered a season where the scroll is faster, inboxes are more crowded and attention spans resemble that friend...
by Amber Maechler | Jan 27, 2026 | Content, Strategy
Most content plans tend to play it safe with blogs, eBooks and the occasional webinar. However, attention spans have shifted, leading to changes in buying behaviors. Most B2B content strategy hasn’t kept up. It’s time to stop polishing what’s familiar and start...
by Amber Maechler | Jan 13, 2026 | Automation, Content, Thought leadership
Artificial intelligence is reshaping marketing and rewriting the rules. As B2B buyers evolve into fast-moving, research-heavy digital consumers, their expectations for relevant, immediate, value-driven content climb higher every quarter. CMOs feel the shift: the old...
by Amber Maechler | Nov 13, 2025 | Automation, Content, Strategy
The way people discover content is changing quickly. For years, the main goal was to rank in search engines. Now, the goal is expanding: your content also needs to be clear, useful, and trustworthy enough for AI systems to cite and summarize. Gartner predicts that...
