by Amber Maechler | Nov 3, 2023 | Automation, Campaigns, Software
3 common HubSpot mistakes that are costing you time and money HubSpot’s Marketing Hub is a powerful platform used by some of the world’s top-performing companies and successfully leveraged by small businesses. Here at Content Matterz, we work with teams of all sizes,...
by Amber Maechler | Jun 21, 2022 | Content
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...
by Amber Maechler | Feb 14, 2022 | Content
The messages you send, actions you take, and examples you set for your employees, stakeholders, and vendors can be just as beneficial or detrimental to your success as the ones the marketing department is preaching to your prospects. And if the two don’t match, you’re...
by Amber Maechler | Jan 28, 2022 | Content
Towards the end of 2021, the employers experienced what became known as The Great Resignation. Employees who felt undervalued, uninspired, or saw few professional growth opportunities left their organizations en masse to pursue something greater. While the...
by Amber Maechler | Dec 9, 2021 | Content
In the first four months of 2020, more than 83 million events were canceled or rescheduled worldwide due to the COVID-19 pandemic. After that, most people stopped counting. Companies went remote, leaned heavily into the virtual world, and began holding every meeting...
