by Amber Maechler | Jan 13, 2026 | Automation, Content, Thought leadership
Artificial intelligence is reshaping marketing and rewriting the rules. As B2B buyers evolve into fast-moving, research-heavy digital consumers, their expectations for relevant, immediate, value-driven content climb higher every quarter. CMOs feel the shift: the old...
by Amber Maechler | Nov 13, 2025 | Automation, Content, Strategy
For years, marketers have obsessed over keywords, backlinks and coveted top-of-page SERP spots. But AI has moved the goalposts. Gartner predicts that traditional search traffic will drop by 25% by 2026, as more users turn to generative tools like ChatGPT and...
by Amber Maechler | Oct 8, 2025 | Content
For years, marketers viewed the buyer’s journey as a straight highway. You cruised along, stopped at awareness, interest, consideration and decision, then arrived at a signed deal. Neat. Linear. Predictable. But today? Buyers don’t drive that route anymore. They...
by Amber Maechler | Oct 2, 2025 | Automation, Content, Strategy
Up next: using AI to create awareness-stage content because if the buyer’s journey were a Netflix series, this would be Season 1, Episode 1. The plot? A business owner suddenly realizes something’s not working, or there’s an opportunity they can’t afford to ignore....
by Amber Maechler | Sep 29, 2025 | Automation, Content, Thought leadership
As a marketer with over two decades of experience, I’ve heard the same line more times than I can count: if you want content fast, it won’t be good. If you want it good, it won’t be fast. That idea might have made sense in the past, but it no longer holds up in 2025....
