by Cara McDonald | Sep 20, 2023 | Automation, Thought leadership
Once again, Content Matterz did Boston! As CEO of a marketing agency, it’s hard to step away from work for even a little bit, but when a client shared a pass to the 2023 HubSpot Inbound conference, I had to go. Each year, HubSpost puts on one of the biggest...
by Cara McDonald | Feb 11, 2021 | Content
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked...
by Cara McDonald | Dec 21, 2016 | Content
It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion,...
by Cara McDonald | Oct 4, 2016 | Content
So you’ve got a big event coming up… ahem Dreamforce starts today! You know you need to rock it. Maybe you’re marketing yourself, maybe you’ve got a big booth and you’re marketing your company. But… you’re scared, that’s a whole lotta people you have to meet and be...
by Cara McDonald | Sep 21, 2016 | Content
Hi marketers. You guys are awesome and I just want to start there. But we need to have a serious talk. Please examine the following statements to see if they sound familiar to you: Top-of-funnel leads are converting from x campaign but bouncing when they get to the...
