by Chloe Nichols | Jun 18, 2024 | Automation, Hiring an agency, Strategy
Marketing campaigns, product launches, internal reorganizations, and the like require cross-team alignment to succeed. The communication and operational efficiency challenge is real, regardless of an organization’s size or office location. Fortunately, emerging AI...
by Chloe Nichols | May 28, 2024 | Automation, Content, Strategy
Inclusive marketing is important. As marketers, we are particularly sensitive to ensuring that any of our organization’s messaging is welcoming to all audiences. It can feel challenging and overwhelming to ensure everything that goes out into the abyss is...
by Nicole Proctor | Apr 17, 2024 | Automation, Strategy
For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
by Chloe Nichols | Feb 15, 2024 | Automation, Content
You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....
by Chloe Nichols | Dec 19, 2023 | Automation, Content, Writing tips
Do you find that using AI for content writing brings lukewarm or even unhelpful results? Your prompts could be the issue. AI tools are not necessarily intuitive, and the output is only as good as the questions, topics or information you feed it. Read on to learn best...
by Chloe Nichols | Dec 1, 2023 | Automation, Content, Industry news
Once upon a time, marketers sat around large tables in smoke-filled conference rooms, talking about their next great idea. They took long lunches and partied late into the evening with clients, laughing and celebrating their latest campaign victory. Queue up your...