Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
5 marketing trend predictions for 2024
This past year, everywhere you went, there was AI. From generative content production to smarter bots, workflows and automations, AI dominated marketing in 2023. The team at Content Matterz sure wrote a few blogs here and there on the topic (while we obviously...
AI changed marketing. Has it changed you?
Once upon a time, marketers sat around large tables in smoke-filled conference rooms, talking about their next great idea. They took long lunches and partied late into the evening with clients, laughing and celebrating their...
5 AI tools our content marketing agency can’t live without
Ok! We admit it. We’re starting to love AI. No, not because it’s doing work for us, but because it’s helping us do our jobs better. As marketers on a small and agile team, we’re all doing a lot, every single day — but with a little help from our robot friends, we can...
Looking for a HubSpot partner? Use this checklist
Marketing automation tools, such as HubSpot, enrich content marketing and sales programs, but they can also present some challenges. While go-to-market platforms are rich with features and options, they often require ramp-up time and continuous education (all of which...
Fun with marketing: Our agency’s favorite HubSpot capabilities
You can’t go anywhere in marketing without running into something about HubSpot, the one-stop-shop that connects marketing, sales, content management and customer service through its CRM platform — and with good reason. As a content marketing agency, we know just how...
How to get more out of Marketing Hub
3 common HubSpot mistakes that are costing you time and money HubSpot’s Marketing Hub is a powerful platform used by some of the world’s top-performing companies and successfully leveraged by small businesses. Here at Content Matterz, we work with teams of all sizes,...
What do robots really think of marketing AI?
Here’s a thought for you: Do robots have opinions of other robots? Do they worry about their careers? Well, I’m about to find out. While working with my esteemed colleague, Nicole Proctor, on various Marketing AI projects, I got to wondering what, if any, thoughts or...
![5 Halloween-inspired ways to [pumpkin] spice up your content](https://b3398835.smushcdn.com/3398835/wp-content/uploads/2023/10/CM-Spooky-content-400x250.png?lossy=1&strip=1&webp=1)
5 Halloween-inspired ways to [pumpkin] spice up your content
Ahh, it’s spooky season. Witches, goblins, pumpkins, and our favorite, resurrected content. No, we’re not suggesting you turn your blog into a zombie, but if your website or social media channels are feeling a bit like a ghost town, we have a few ideas to jazz up your...
HubSpot ups its game with four new generative AI tools
Using AI in your marketing doesn’t mean you need to fill your toolbox full of new platforms and programs. Many of the tools you already use are working on integrating this technology into their current offerings, including the popular go-to-market platform HubSpot. ...
5 creative ways to add animation to marketing content
As marketers, we know that our content must stand out. Not only does content need to be useful and insightful, but it also needs to be creative, clever and compelling. It needs to grab the attention of prospects. It needs…animation! Animated marketing content can go a...
Eye-catching animations to use in your marketing campaigns
Using animation in your marketing campaigns can increase engagement and interest in your brand and message. The combination of available options can feel exciting, but also overwhelming. We’ve got your back! Check out some of our favorite types of animated graphics...
Animated holiday cards: The icing for your 2023 marketing strategy
The Content Matterz animated holiday cards have to be one of my favorite projects every year. It’s creative, fun and it sends joy to everyone who receives it. Beyond the sparkle, animated holiday cards can play an important role in any marketing strategy, including...
Top 5 takeaways from 2023 HubSpot Inbound
Once again, Content Matterz did Boston! As CEO of a marketing agency, it’s hard to step away from work for even a little bit, but when a client shared a pass to the 2023 HubSpot Inbound conference, I had to go. Each year, HubSpost puts on one of the biggest...
Marketing AI policies are important, and here’s why
AI is being talked about (and written about) everywhere. It’s definitely an exciting time for marketing, but for busy executives and employees, it is also downright overwhelming. A new tool hits the market weekly — if not daily — and everyone wants to be the first to...
Six steps to making a marketing video
Marketing videos are a great addition to your marketing funnel. Whether you are looking to create an explainer video or product demo, they all follow a similar process. Video creation can be exciting and fun, I mean who hasn’t dreamed of being a Hollywood producer at...