Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Five tips for maximizing your partner relationships
For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
Show me the (ChatGPT) money: OpenAI Raises $6.6 billion
ChatGPT maker OpenAI just made a big money move. The artificial intelligence super org is ditching its non-profit roots and taking advantage of the deep pockets of venture capitalism. As of October 2nd, 2024, OpenAI has raised a whopping $6.6 billion. AP News...
Brand consistency: 4 keys to unlocking successful channel partner enablement
One thing that often gets overlooked in partner enablement? Brand consistency. As marketers, it’s easy for us to focus on the basics — i.e., the training materials, sales tools, or other resources. Unfortunately, we often forget to emphasize the importance of a...
Simple ways to use marketing AI today
Do you want to use a marketing AI solution today but aren’t sure where to start? The available AI tool list and capabilities can be overwhelming, not to mention some of the tools can be a little complicated. Fortunately, there are a few ways to save time and energy...
3 ways marketers can use AI for market research
Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI. Previously on our...
4 marketing lessons reinforced by my cat
You can’t teach an old dog new tricks. I believe this to be true; I have an elderly Jack Russel — a former street dog rescue — and there will be no teaching of anything. You can, though, adopt a cat when it’s young and watch how it tries to get you to do what it...
How to measure the success of your content in partner marketing
“So tell me, how successful was your content?” is a question many a marketer gets asked, especially in B2B marketing. Partner marketing teams leverage the relationships between companies to reach a broader audience. This means your content has the potential to reach...
How to use empathy to strengthen your marketing skills
Marketing and empathy go together like peanut butter and jelly. Understanding what your customers and prospects truly feel can go a long way to communicating accurately and building a trustworthy brand. Let’s explore this concept a little more. The difference...
Hot take: Why a mentality of ‘goodish’ over perfection achieves greater results
Before I get into why you should trade perfection for ‘goodish’ or even define what it is, I feel I must provide a wee bit of context. Perhaps you’ve witnessed the TikToks about being the first-born oldest daughter. Or, maybe you’ve suffered from the curse of the...
How AI can help with cross-team alignment
Marketing campaigns, product launches, internal reorganizations, and the like require cross-team alignment to succeed. The communication and operational efficiency challenge is real, regardless of an organization’s size or office location. Fortunately, emerging AI...
Marketing news: Taking a bite out of Apple Intelligence
On Monday, Jun 10, 2024, Apple introduced Apple Intelligence for its iPhone, iPad, and Mac products.* Referring to it as “personal intelligence,” the company’s AI combines generative models with personal context. This capability is deeply integrated into Apple’s iOS...
Creativity is a marketer’s superpower
definition: the use of the imagination or original ideas, especially in the production of an artistic work Why creativity is so important to me As someone deemed a ‘creative type’ for most of my career, it’s surprising that I’ve never given much thought as to why it’s...
How AI can help with inclusive marketing
Inclusive marketing is important. As marketers, we are particularly sensitive to ensuring that any of our organization's messaging is welcoming to all audiences. It can feel challenging and overwhelming to ensure everything that goes out into the abyss is welcoming to...
3 ways partner marketers can use video right now
As marketers, we all know video is the “it look” of the season. Usage from both end users and businesses has increased year over year. For partner marketers to be successful in this increasingly crowded space, video usage must be done intentionally and in a way that...
How a signature gifting can strengthen marketing relationships
These days, just about every company depends on customer loyalty. Standing out to prospects and partners has become more challenging than ever before. That’s why going the extra mile by adding a personalized touch can significantly enhance your relationships. As...