Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
5 creative ways to add animation to marketing content
As marketers, we know that our content must stand out. Not only does content need to be useful and insightful, but it also needs to be creative, clever and compelling. It needs to grab the attention of prospects. It needs…animation! Animated marketing content can go a...
Eye-catching animations to use in your marketing campaigns
Using animation in your marketing campaigns can increase engagement and interest in your brand and message. The combination of available options can feel exciting, but also overwhelming. We’ve got your back! Check out some of our favorite types of animated graphics...
Animated holiday cards: The icing for your 2023 marketing strategy
The Content Matterz animated holiday cards have to be one of my favorite projects every year. It’s creative, fun and it sends joy to everyone who receives it. Beyond the sparkle, animated holiday cards can play an important role in any marketing strategy, including...
Top 5 takeaways from 2023 HubSpot Inbound
Once again, Content Matterz did Boston! As CEO of a marketing agency, it’s hard to step away from work for even a little bit, but when a client shared a pass to the 2023 HubSpot Inbound conference, I had to go. Each year, HubSpost puts on one of the biggest...
Marketing AI policies are important, and here’s why
AI is being talked about (and written about) everywhere. It’s definitely an exciting time for marketing, but for busy executives and employees, it is also downright overwhelming. A new tool hits the market weekly — if not daily — and everyone wants to be the first to...
Six steps to making a marketing video
Marketing videos are a great addition to your marketing funnel. Whether you are looking to create an explainer video or product demo, they all follow a similar process. Video creation can be exciting and fun, I mean who hasn’t dreamed of being a Hollywood producer at...
Using videos in the sales funnel
Video makes the marketing star. Whether or not you work in marketing, you know, video is so hot right now. But if you do work in marketing, you’re likely well aware that though popular, video is a beast all its own. It can have a big payout but takes a lot of...
Marketing Explainer Videos 101
Explainer videos are popular, and there’s no wonder as to why. These short, visual nuggets allow you to quickly and memorably showcase your product or service to prospects and clients. If you are looking to find out more about this type of marketing video, you’ve come...
The Best eBooks of 2023
It’s raining marketing eBooks. Well, not really, but there are a LOT of them out there. And if you are trying to decipher which ones are the best, we’re here to help. As your resident content marketing experts (wink, wink), we’ve compiled a short list of our favorite...
Banish the boring: 5 creative ideas for your next eBook
It’s 2023, and attention spans these days are SHORT! As a marketer, that means you’re asking for a lot when it comes to your content. Luckily, with eBooks — one of our favorite forms of sales and marketing collateral — the sky's the limit for how you can think outside...
3 secrets to strategically maximize your eBooks
Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to conversions. (If you need...
Are eBooks a trend that’s over, or a marketing staple?
At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content...
Marketing a B2B tech company without a map? Why content needs to match your buyer’s journey
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for emails, social media, events, the website, and the sales team to educate the world about why they need this new solution. So you write the...
Transparency matterz: Why content marketing agencies should display pricing on their websites
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done — strategic content that drives revenue — and help to accomplish it all. Historically, hiring marketing vendors is an unnecessarily complicated process, largely in part...
How to weather recession fears and budget cuts as a tech marketer
These days, when you log on to LinkedIn it can feel bleak. Amidst economic uncertainty, many technology companies are slashing their expenses and cutting one of the most critical areas for generating business — the marketing department. From a reduction in staff to...