As marketers, we know that our content must stand out. Not only does content need to be useful and insightful, but it also needs to be creative, clever and compelling. It needs to grab the attention of prospects. It needs…animation! Animated marketing content can go a...
Video makes the marketing star. Whether or not you work in marketing, you know, video is so hot right now. But if you do work in marketing, you’re likely well aware that though popular, video is a beast all its own. It can have a big payout but takes a lot of...
It’s 2023, and attention spans these days are SHORT! As a marketer, that means you’re asking for a lot when it comes to your content. Luckily, with eBooks — one of our favorite forms of sales and marketing collateral — the sky’s the limit for how you can think...
Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to conversions. (If you need...
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for emails, social media, events, the website, and the sales team to educate the world about why they need this new solution. So you write the...
