by Nicole Proctor | Jun 25, 2024 | Tips from our team, Writing tips
Before I get into why you should trade perfection for ‘goodish’ or even define what it is, I feel I must provide a wee bit of context. Perhaps you’ve witnessed the TikToks about being the first-born oldest daughter. Or, maybe you’ve suffered from the curse of the...
by Nicole Proctor | Jun 13, 2024 | Industry news
On Monday, Jun 10, 2024, Apple introduced Apple Intelligence for its iPhone, iPad, and Mac products.* Referring to it as “personal intelligence,” the company’s AI combines generative models with personal context. This capability is deeply integrated into Apple’s iOS...
by Nicole Proctor | Apr 30, 2024 | Content, Strategy
Ah, the partner marketer webinar. They are effective for marketing because they provide a platform to showcase expertise, engage with a targeted audience, and deliver valuable content in a more interactive and engaging format. Additionally, webinars can be easily...
by Nicole Proctor | Apr 26, 2024 | Content, Strategy
As a content marketing agency that partners with incredible B2B tech companies, there is one little question we hear often. Probably a bit more frequently than this copywriter cares for. Just kidding, of course. That question is, “Should we write a whitepaper?” Our...
by Nicole Proctor | Apr 23, 2024 | Content, Strategy
For partner marketers, partner activation and retention are big hurdles after acquisition. You need marketing collateral to help you remain top-of-mind and help ensure your partner’s customers are comfortable using your product or solution. Co-branded content is...