Meet (y)our marketing team

Our brand of creative is a little bit clever, a whole lot intentional and a giant bunch of fun to work with.

About us

We’re experienced marketing strategists, B2B copywriters and work-from-home enthusiasts who sometimes bring our pets to meetings.

At Content Matterz, you are our priority. We assemble client teams tailored to your specific needs so we can ensure you achieve the results you need — without having to pay for large-firm overhead. Our unique approach means you get the fullest value for your marketing dollar, every time, and enjoy the ride along the way.

But if you want to know a little bit more about each of us…

Cara McDonald

Cara McDonald

FOUNDER AND CEO

Years of experience: So. Many.

Education: Double Bachelor’s degree, University of Oregon, English and Journalism
MBA from University of Massachusetts

Pronouns: she/her

Walkup song: “Good as Hell” by Lizzo

Outside of the 9-to-5:
Just in case I don’t get enough writing at work, I write fiction for fun (and someday profit?). I enjoy lifting heavy things at the gym, listening to (and obsessing over) Lizzo, hiking with my reluctant teens, running all over to so many youth soccer games, and TRAVEL!

 

Chloe Nichols

Chloe Nichols

DIRECTOR OF AGENCY OPERATIONS

Years of experience:  20 

Education: Bachelor’s Degree, International Business

Pronouns:  she/her

Walkup song: “I Won’t Back Down”by Tom Petty

Outside of the 9-to-5:
I love running, reading and writing, and spending time with my girls and family. I also spend an abnormal amount of time pandering to my orange cat (you would be amazed by how many times I open the front door for her).

Amber Maechler

Amber Maechler

DIRECTOR OF CONTENT STRATEGY

Years of experience:  20

Education: Bachelor’s Degree, Western Washington University, Journalism/PR

Pronouns:  she/her

Walkup song: “BOOM” by X Ambassadors

Outside of the 9-to-5:
When I am not Ubering my three sons to every sports complex in the state, I enjoy live music, hiking, mediocre vegetable gardening and extensively planning the next epic road trip we’ll take in our camper

Nicole Proctor

Nicole Proctor

SENIOR COPYWRITER

Years of experience: Let’s call it a decade-ish

Education: Masters of Arts, New Media Studies, DePaul University Chicago

Pronouns: She/Her/Hers

Walkup song: “You Get What You Give” by New Radicals

Outside of the 9-to-5: I enjoy travel, music shows and reading.

 

Joni Dold

Joni Dold

SENIOR CONTENT STRATEGIST

Years of experience: 18 years 

Education: Bachelor’s Degree, Western Washington University, Communications 

Pronouns: She/Her

Walkup song: “Actin’ Up” by Miranda Lambert 

Outside of the 9-to-5: I love working out, yoga, fly fishing, hiking, camping, horses, spending time with friends and family, and eating appetizers.

 

Want to join our team?

Check here for open opportunities.

Get B2B content marketing that makes the connection

 

Ready to help your customers feel seen with strategic content that hits when and where they need it most?