Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Meeting icebreakers without the cringe? Yes, please!
Meeting icebreakers. Those words alone are enough to make anyone cringe. But these little moments of creating a connection can go a long way toward establishing lasting relationships. I am the first one to admit that these little games trigger anxiety, but I do...
How to use Signature Gifting to Strengthen Partner Relationships
These days, just about every company depends on customer loyalty. But partner marketers don’t just have to think about customer loyalty, they have to work hard to get partner loyalty, too. Standing out to partners has become more challenging than ever before. That’s...
Why webinars are gold for partner marketing
Ah, the partner marketer webinar. They are effective for marketing because they provide a platform to showcase expertise, engage with a targeted audience, and deliver valuable content in a more interactive and engaging format. Additionally, webinars can be easily...
Content questions answered: When to write a whitepaper
As a content marketing agency that partners with incredible B2B tech companies, there is one little question we hear often. Probably a bit more frequently than this copywriter cares for. Just kidding, of course. That question is, “Should we write a whitepaper?” Our...
Want to be better at your job? Get your ‘out of office’ on
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
Partner up! 4 co-branded content ideas to get sticky with partners and their customers
For partner marketers, partner activation and retention are big hurdles after acquisition. You need marketing collateral to help you remain top-of-mind and help ensure your partner's customers are comfortable using your product or solution. Co-branded content is an...
A partner marketer’s dilemma: Whose audience is it (B2B2B/C) anyway?
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
Make a splash: How to use AI to support your buyer’s journey
For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
What’s in a webinar? 5 marketing essentials
Looking for webinar essentials? At Content Matterz, we love working with our clients to produce engaging webinar content. Whether it’s helping our partner marketer friends train and educate users or repurposing a conference presentation into an available-on-demand...
Marketing AI strategy: What is your why?
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
Content marketing packages: The partner marketer’s new best friend
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
The best marketing assets for ‘to’ vs. ‘through’ marketing
There’s marketing, and then there’s partner marketing, where choosing the right assets for the right audience and the right channel takes serious sussing. Partner marketers aren’t simply marketing to prospects; they’re thinking about how to appeal to partners and...
Tips for helping employees get and stay organized
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
Relevancy in question: A copywriter’s take on AI
This article is the personal opinion of a Content Matterz employee on the subject of Copywriter AI and does not reflect the views of the Content Matterz organization. Hello, my name is Nicole. I’m an experienced marketing content writer who’s terrified of what...
How to use AI to learn about your target audience
You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....