by Amber Maechler | Nov 21, 2023 | Automation, Content, Software, Trends
Ok! We admit it. We’re starting to love AI. No, not because it’s doing work for us, but because it’s helping us do our jobs better. As marketers on a small and agile team, we’re all doing a lot, every single day — but with a little help from our robot friends, we can...
by Chloe Nichols | Nov 7, 2023 | Automation, Content, Software, Strategy
Marketing automation tools, such as HubSpot, enrich content marketing and sales programs, but they can also present some challenges, which is why a HubSpot partner can be instrumental to your success. While go-to-market platforms are rich with features and options,...
![5 Halloween-inspired ways to [pumpkin] spice up your content](https://contentmatterz.com/wp-content/uploads/2023/10/CM-Spooky-content-1080x675.png)
by Amber Maechler | Oct 20, 2023 | Content, Tips from our team
Ahh, it’s spooky season. Witches, goblins, pumpkins, and our favorite, resurrected content. No, we’re not suggesting you turn your blog into a zombie, but if your website or social media channels are feeling a bit like a ghost town, we have a few Halloween content...
by Chloe Nichols | Oct 12, 2023 | Automation, Content, Software, Trends
Using AI in your marketing doesn’t mean you need to fill your toolbox full of new platforms and programs. Many of the tools you already use are working on integrating this technology into their current offerings, including the popular go-to-market platform HubSpot. ...
by Amber Maechler | Sep 28, 2023 | Campaigns, Content, Trends
As marketers, we know that our content must stand out. Not only does content need to be useful and insightful, but it also needs to be creative, clever and compelling. It needs to grab the attention of prospects. It needs…animation! Animated marketing content can go a...
by Chloe Nichols | Sep 26, 2023 | Campaigns, Content, Trends
Using animation in your marketing campaigns can increase engagement and interest in your brand and message. The combination of available options can feel exciting, but also overwhelming. We’ve got your back! Check out some of our favorite types of animated graphics...
