by Nicole Proctor | Apr 17, 2024 | Automation, Strategy
For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
by Chloe Nichols | Feb 15, 2024 | Automation, Content
You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....
by Chloe Nichols | Dec 19, 2023 | Automation, Content, Writing tips
Do you find that using AI for content writing brings lukewarm or even unhelpful results? Your prompts could be the issue. AI tools are not necessarily intuitive, and the output is only as good as the questions, topics or information you feed it. Read on to learn best...
by Chloe Nichols | Dec 1, 2023 | Automation, Content, Industry news
Once upon a time, marketers sat around large tables in smoke-filled conference rooms, talking about their next great idea. They took long lunches and partied late into the evening with clients, laughing and celebrating their latest campaign victory. Queue up your...
by Nicole Proctor | Nov 21, 2023 | Automation, Content, Software, Trends
Ok! We admit it. We’re starting to love AI. No, not because it’s doing work for us, but because it’s helping us do our jobs better. As marketers on a small and agile team, we’re all doing a lot, every single day — but with a little help from our robot friends, we can...
by Chloe Nichols | Nov 7, 2023 | Automation, Content, Software, Strategy
Marketing automation tools, such as HubSpot, enrich content marketing and sales programs, but they can also present some challenges, which is why a HubSpot partner can be instrumental to your success. While go-to-market platforms are rich with features and options,...
