by Amber Maechler | Nov 6, 2023 | Automation, Campaigns, Software
You can’t go anywhere in marketing without running into something about HubSpot capabilities, the one-stop-shop that connects marketing, sales, content management and customer service through its CRM platform — and with good reason. As a content marketing agency, we...
by Amber Maechler | Nov 3, 2023 | Automation, Campaigns, Software
3 common HubSpot mistakes that are costing you time and money HubSpot’s Marketing Hub is a powerful platform used by some of the world’s top-performing companies and successfully leveraged by small businesses. Here at Content Matterz, we work with teams of all sizes,...
by Amber Maechler | Oct 20, 2023 | Content, Tips from our team
Ahh, it’s spooky season. Witches, goblins, pumpkins, and our favorite, resurrected content. No, we’re not suggesting you turn your blog into a zombie, but if your website or social media channels are feeling a bit like a ghost town, we have a few Halloween content...
by Amber Maechler | Sep 28, 2023 | Campaigns, Content, Trends
As marketers, we know that our content must stand out. Not only does content need to be useful and insightful, but it also needs to be creative, clever and compelling. It needs to grab the attention of prospects. It needs…animation! Animated marketing content can go a...
by Amber Maechler | Jul 12, 2023 | Strategy, Video
Video makes the marketing star. Whether or not you work in marketing, you know, video is so hot right now (especially video in the sales funnel). But if you do work in marketing, you’re likely well aware that though popular, video is a beast all its own. It can have a...