by Amber Maechler | May 25, 2023 | Content, eBooks
It’s 2023, and attention spans these days are SHORT! As a marketer, that means you’re asking for a lot when it comes to your content. Luckily, with marketing eBooks — one of our favorite forms of sales and marketing collateral — the sky’s the limit for how you...
by Amber Maechler | May 25, 2023 | Content, eBooks, Strategy
How to maximizing your eBooks Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to...
by Amber Maechler | Mar 23, 2023 | Strategic foundations, Strategy, Thought leadership
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for the buyer’s journey (emails, social media, events, the website) and the sales team to educate the world about why they need this new...
by Amber Maechler | Mar 23, 2023 | Budgeting, Hiring an agency, Thought leadership
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done — strategic content that drives revenue — and help to accomplish it all. Historically, hiring marketing vendors is an unnecessarily complicated process, largely in part...
by Amber Maechler | Jan 26, 2023 | Hiring an agency
“Why aren’t we doing more [insert video, podcasts, social media, long-form content, etc.]?” Are you a marketer who’s ever been asked this by your leadership or sales department? Maybe you glance around you at other overworked team members or peek at your calendar with...
