by Nicole Proctor | May 25, 2023 | Content, eBooks
It’s 2023, and attention spans these days are SHORT! As a marketer, that means you’re asking for a lot when it comes to your content. Luckily, with marketing eBooks — one of our favorite forms of sales and marketing collateral — the sky’s the limit for how you...
by Nicole Proctor | May 25, 2023 | Content, eBooks, Strategy
How to maximizing your eBooks Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to...
by Chloe Nichols | May 25, 2023 | Content, eBooks, Trends
At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content...
by Chloe Nichols | Feb 21, 2023 | Content
With many customers purchasing products and services online, the customer journey has become an important part of the sales and retention process. But how does a company keep this fundamental experience from becoming monotonous and cold? Fortunately, as AI and...
by Content Matterz | Feb 15, 2023 | Budgeting, Content, Strategy
For marketers, aligning goals with a budget is paramount to the process—if you want to improve your business, you need to allocate resources toward those goals. The question is: How do you strategize and plan around a budget? We’ll dive into our methods for working...
by Content Matterz | Dec 14, 2022 | Content
Big data, social media and custom content. Oh my! Successful content marketing means two things: immediacy and customization. People want something specifically tailored to what they are looking for or interested in, and they want it now. SaaS audiences want to...
