by Amber Maechler | Apr 23, 2024 | Content, partner marketing, Strategy
Updated 2026 Getting a new partner on board is a big win, but signing the partnership agreement is really just the beginning. Now you need to give that partner the tools and resources to successfully introduce your product or service to their customers. Enter:...
by Amber Maechler | Apr 17, 2024 | Content, partner marketing, Strategy
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
by Amber Maechler | Apr 11, 2024 | Content, Strategy
Looking for webinar essentials? At Content Matterz, we love working with our clients to produce engaging webinar content. Whether it’s helping our partner marketer friends train and educate users or repurposing a conference presentation into an available-on-demand...
by Chloe Nichols | Mar 20, 2024 | Content, Strategy
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
by Chloe Nichols | Mar 18, 2024 | Content, Strategy
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
by Amber Maechler | Mar 13, 2024 | Content, Strategy
Updated: 10/2026 You’ve identified a potential partner who could help you reach new customers. Now what? Even the best partnership needs more than just a handshake. Your partners need to understand your product, see the value in working with you, and have the...
