Content Matterz Logo
  • Services
    • Content Marketing
    • Fractional Leadership
  • Work
  • Our Team
  • Blog
  • Resources
    • Content Trainings
    • eBooks
Connect With Us
Five tips for maximizing your partner relationships

Five tips for maximizing your partner relationships

by Nicole Proctor | Oct 9, 2024 | Content, partner marketing

For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
3 ways marketers can use AI for market research

3 ways marketers can use AI for market research

by Chloe Nichols | Aug 15, 2024 | Automation, Content, Software

Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI.  Previously on our...
4 marketing lessons reinforced by my cat

4 marketing lessons reinforced by my cat

by Nicole Proctor | Aug 8, 2024 | Content, Tips from our team, Writing tips

You can’t teach an old dog new tricks. I believe this to be true; I have an elderly Jack Russel — a former street dog rescue — and there will be no teaching of anything. You can, though, adopt a cat when it’s young and watch how it tries to get you to do what it...
How to measure the success of your content in partner marketing

How to measure the success of your content in partner marketing

by Nicole Proctor | Aug 1, 2024 | Content, partner marketing

“So tell me, how successful was your content?” is a question many a marketer gets asked, especially in B2B marketing. Partner marketing teams leverage the relationships between companies to reach a broader audience. This means your content has the potential to reach...
How to use empathy to strengthen your marketing skills

How to use empathy to strengthen your marketing skills

by Chloe Nichols | Jul 23, 2024 | Content, Strategy, Tips from our team

Marketing and empathy go together like peanut butter and jelly. Understanding what your customers and prospects truly feel can go a long way to communicating accurately and building a trustworthy brand. Let’s explore this concept a little more.   The difference...
How AI can help with inclusive marketing

How AI can help with inclusive marketing

by Chloe Nichols | May 28, 2024 | Automation, Content, Strategy

Inclusive marketing is important. As marketers, we are particularly sensitive to ensuring that any of our organization’s messaging is welcoming to all audiences. It can feel challenging and overwhelming to ensure everything that goes out into the abyss is...
« Older Entries
Next Entries »

Other Blog Topics

  • Automation
  • Budgeting
  • Campaigns
  • Content
  • eBooks
  • Email marketing
  • Hiring an agency
  • Industry news
  • partner marketing
  • Software
  • Strategic foundations
  • Strategy
  • Thought leadership
  • Tips from our team
  • Trends
  • Video
  • Writing tips
  • Privacy Policy
  • Terms of Use
  • Site Map
  • AI Policy
  • Content Matterz Overview
  • Opt-out preferences
  • Follow
  • Follow