Content Archives - Page 2 of 33

Marketing AI strategy: What is your why?

by Chloe Nichols | Mar 20, 2024 | Content, Strategy

AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...

Content marketing packages: The partner marketer’s new best friend

by Chloe Nichols | Mar 18, 2024 | Content, Strategy

Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...

The best marketing assets for ‘to’ vs. ‘through’ marketing

by Amber Maechler | Mar 13, 2024 | Content, Strategy

There’s marketing, and then there’s partner marketing, where choosing the right assets for the right audience and the right channel takes serious sussing. Partner marketers aren’t simply marketing to prospects; they’re thinking about how to appeal to partners and...

Tips for helping employees get and stay organized

by Chloe Nichols | Mar 4, 2024 | Content, Tips from our team

Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...

Relevancy in question: A copywriter’s take on AI

by Nicole Proctor | Feb 28, 2024 | Content

This article is the personal opinion of a Content Matterz employee on the subject of Copywriter AI and does not reflect the views of the Content Matterz organization. Hello, my name is Nicole. I’m an experienced marketing content writer who’s terrified of what...

How to use AI to learn about your target audience

by Chloe Nichols | Feb 15, 2024 | Automation, Content

You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....