Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Want to be better at your job? Get your ‘out of office’ on
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
4 types of co-branded content your partners will actually use
Updated 2026 Getting a new partner on board is a big win, but signing the partnership agreement is really just the beginning. Now you need to give that partner the tools and resources to successfully introduce your product or service to their customers. Enter:...
A partner marketer’s dilemma: Whose audience is it (B2B2B/C) anyway?
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
Make a splash: How to use AI to support your buyer’s journey
For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
What’s in a webinar? 5 marketing essentials
Looking for webinar essentials? At Content Matterz, we love working with our clients to produce engaging webinar content. Whether it’s helping our partner marketer friends train and educate users or repurposing a conference presentation into an available-on-demand...
Marketing AI strategy: What is your why?
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
Content marketing packages: The partner marketer’s new best friend
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
The best marketing assets for ‘to’ vs. ‘through’ marketing
Updated: 10/2026 You've identified a potential partner who could help you reach new customers. Now what? Even the best partnership needs more than just a handshake. Your partners need to understand your product, see the value in working with you, and have the tools to...
Tips for helping employees get and stay organized
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
Relevancy in question: A copywriter’s take on AI
This article is the personal opinion of a Content Matterz employee on the subject of Copywriter AI and does not reflect the views of the Content Matterz organization. Hello, my name is Nicole. I’m an experienced marketing content writer who’s terrified of what...