Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Content that dominated B2B SaaS marketing in 2022
Big data, social media and custom content. Oh my! Successful content marketing means two things: immediacy and customization. People want something specifically tailored to what they are looking for or interested in, and they want it now. SaaS audiences want to...
When it comes to your content, be more than a bystander
Marketing content support is important, and here's why. When you look at marathoners, there's a specific energy that's palpable before the race. People are helping you, cheering you on, and giving you water. Anyone can run a race by themselves and cross the finish...
Have you ever had a conversation that changed your life?
As communicators and marketing professionals, our task lists are long. From mastery of language and strategy to understanding everything we can about complex products, most folks in the content game will tell you — it ain’t easy. But you know what also isn’t easy?...
Marketing mumbo jumbo: breaking down definitions part 2
Welcome back! If you missed the first half of this two-part series on marketing jargon, go check that out now. (I think it’s a pretty great blog, but as the author of it I may be biased). In this blog, we are breaking down some more common marketing jargon you should...
Marketing mumbo jumbo: breaking down definitions part 1
Marketing automation, mobile optimization, middle of the funnel — common marketing jargon, oh my! In the wide world of marketing, you’re likely to come across some mumbo jumbo that marketers use. But what does it all mean? Maybe you’re a seasoned marketing veteran who...
Hiring your next marketer — A marketing agency perspective on hiring done right
Before your next marketing hire, read this first. As a marketing agency, one thing you might not expect us to say is that outsourcing your entire marketing effort to an agency is the wrong move. From Fortune 500s to startups, we’ve noticed one common theme: Our most...
Cara McDonald shares how to be successful with SaaS marketing
As a copywriter working with a variety of clients, I constantly pull from my (many) varied experiences across industries to dig into customer personas when writing. I physically picture everything from their day-to-day jobs to the pants they are wearing so I can draft...
Email marketing 101: The basics
Email marketing is (essentially) using email to get the word out about your company. It’s a different and more personable way to connect with your customers. Building campaigns or sending monthly newsletters can be a great way to keep your audience in tune with what...
The exciting evolution of copywriting
When I was asked to write an article on "the evolution of copywriting," my mind immediately started picturing a timeline of Ancient Greece: 200-196 B.C., Rome entered the Second Macedonian War 172 -168/167 B.C., Perseus of Macedon challenges Greek politics While...
Why successful companies must invest in internal communications
As a marketer, I’ve found myself as a fly on the wall for many leadership-adjacent conversations. Access to the reasoning behind business decisions enables me to better execute on everything ranging from one-off social media posts to integrated marketing campaigns....