Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Where’s Your Proof? How social proof boosts B2B sales
Social proof is a powerful tool. It gives credibility to prospects, current customers and even your employees. But how can businesses generate social proof, and what is the best way to use it? Who better to ask than our very own client, Bryan Rutberg of 3C...
The tea on testimonials: Why modern marketing relies on them.
Consider your next purchase. Whether it is a vehicle or a hair brush, you want to know if it works…and works well. Do you trust the “Take our word for it!” sales pitch? Or do you scour the internet for tried-and-true customer reviews? Roughly 95% of us will do the...
5 social proof assets marketers use to move prospects through the sales funnel
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...
What is social proof and how does it apply to the B2B SaaS world?
Humans have always depended on fitting in for survival, and this instinct for acceptance is why social proof is an essential part of brand success. So what is social proof? Why is it important? And how can B2B SaaS companies incorporate it into their marketing...
Easy website updates you won’t want to skip this event season
Website updates are important, especially around the event season. If you’ve been following along lately, you might have noticed that we’ve sure been talking a lot about events — and with good reason. While it’s no secret that the Content Matterz team loves working...
Give your next event an edge with fresh new content ideas
It’s the moment many of us have been waiting for! In-person events are back, and we get to shake hands, have face-to-face conversations and real-life industry experiences. Some companies are jumping back into the event world feet first, while others are adopting a...
Event swagger: Takeaways that leave a lasting impression
If you’ve ever hosted a networking or marketing conference–whether virtual or in-person–you know that your post-event follow-up is just as important as the event itself. You may have caught our tips for event marketing excellence. Now, it’s time to turn up the heat...
5 ways to support your hybrid event
Hosting a hybrid event is a great way to engage a wider audience by offering your content to live and virtual attendees. But combining virtual and live elements requires a whole new strategy to make sure your audience is getting the most out of what you are offering....
5 tips for event marketing
Event season is heating up! Regardless if you are doing an in-person, virtual or hybrid event, marketing is key to generating interest and, even more importantly, attendees. If you are looking for some fail-proof ways to market your events and nurture your leads,...
How to make marketing automation feel less robotic
Oh, automation... There is something beautiful that happens when you unlock the perfect combo of eloquent messaging, customer knowledge and product or brand excitement. You take these elements, and if you have the right strategy in place, you connect with the people...