Content Matterz Blog

Expertise from content marketers on everything from building a workable budget to creating the best marketing content.

Give your next event an edge with fresh new content ideas

Give your next event an edge with fresh new content ideas

It’s the moment many of us have been waiting for! In-person events are back, and we get to shake hands, have face-to-face conversations and real-life industry experiences. Some companies are jumping back into the event world feet first, while others are adopting a...

5 ways to support your hybrid event

5 ways to support your hybrid event

Hosting a hybrid event is a great way to engage a wider audience by offering your content to live and virtual attendees. But combining virtual and live elements requires a whole new strategy to make sure your audience is getting the most out of what you are offering....

5 tips for event marketing

5 tips for event marketing

Event season is heating up! Regardless if you are doing an in-person, virtual or hybrid event, marketing is key to generating interest and, even more importantly, attendees. If you are looking for some fail-proof ways to market your events and nurture your leads,...

How to make marketing automation feel less robotic

How to make marketing automation feel less robotic

Oh, automation... There is something beautiful that happens when you unlock the perfect combo of eloquent messaging, customer knowledge and product or brand excitement. You take these elements, and if you have the right strategy in place, you connect with the people...