by Nicole Proctor | Aug 8, 2024 | Content, Tips from our team, Writing tips
You can’t teach an old dog new tricks. I believe this to be true; I have an elderly Jack Russel — a former street dog rescue — and there will be no teaching of anything. You can, though, adopt a cat when it’s young and watch how it tries to get you to do what it...
by Chloe Nichols | Jul 23, 2024 | Content, Strategy, Tips from our team
Marketing and empathy go together like peanut butter and jelly. Understanding what your customers and prospects truly feel can go a long way to communicating accurately and building a trustworthy brand. Let’s explore this concept a little more. The difference...
by Nicole Proctor | Jun 25, 2024 | Tips from our team, Writing tips
Before I get into why you should trade perfection for ‘goodish’ or even define what it is, I feel I must provide a wee bit of context. Perhaps you’ve witnessed the TikToks about being the first-born oldest daughter. Or, maybe you’ve suffered from the curse of the...
by Amber Maechler | Jun 5, 2024 | Strategy, Tips from our team
definition: the use of the imagination or original ideas, especially in the production of an artistic work Why creativity is so important to me As someone deemed a ‘creative type’ for most of my career, it’s surprising that I’ve never given much thought as to why it’s...
by Cara McDonald | Apr 24, 2024 | Thought leadership, Tips from our team
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
by Chloe Nichols | Mar 4, 2024 | Content, Tips from our team
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
