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Hot take: Why a mentality of ‘goodish’ over perfection achieves greater results

Hot take: Why a mentality of ‘goodish’ over perfection achieves greater results

by Nicole Proctor | Jun 25, 2024 | Tips from our team, Writing tips

Before I get into why you should trade perfection for ‘goodish’ or even define what it is, I feel I must provide a wee bit of context.  Perhaps you’ve witnessed the TikToks about being the first-born oldest daughter. Or, maybe you’ve suffered from the curse of the...
Creativity is a marketer’s superpower

Creativity is a marketer’s superpower

by Amber Maechler | Jun 5, 2024 | Strategy, Tips from our team

definition: the use of the imagination or original ideas, especially in the production of an artistic work Why creativity is so important to me As someone deemed a ‘creative type’ for most of my career, it’s surprising that I’ve never given much thought as to why it’s...
Want to be better at your job? Get your ‘out of office’ on

Want to be better at your job? Get your ‘out of office’ on

by Cara McDonald | Apr 24, 2024 | Thought leadership, Tips from our team

As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
Tips for helping employees get and stay organized

Tips for helping employees get and stay organized

by Chloe Nichols | Mar 4, 2024 | Content, Tips from our team

Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
3 cheers for marketing with introverts, your observation specialists

3 cheers for marketing with introverts, your observation specialists

by Nicole Proctor | Jan 17, 2024 | Content, Tips from our team

One super cool thing about marketing teams is that they can be composed of diverse individuals with varying talents, perspectives and experiences. You can have a room (or Zoom) full of introverts and extroverts, all trying to collaborate and work together — no easy...
5 marketing trend predictions for 2024

5 marketing trend predictions for 2024

by Nicole Proctor | Dec 6, 2023 | Content, Industry news, Tips from our team

This past year, everywhere you went, there was AI. From generative content production to smarter bots, workflows and automations, AI dominated marketing in 2023. The team at Content Matterz sure wrote a few blogs here and there on the topic (while we obviously...
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