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3 ways marketers can use AI for market research

3 ways marketers can use AI for market research

by Chloe Nichols | Aug 15, 2024 | Automation, Content, Software

Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI.  Previously on our...
5 AI tools our content marketing agency can’t live without

5 AI tools our content marketing agency can’t live without

by Nicole Proctor | Nov 21, 2023 | Automation, Content, Software, Trends

Ok! We admit it. We’re starting to love AI. No, not because it’s doing work for us, but because it’s helping us do our jobs better. As marketers on a small and agile team, we’re all doing a lot, every single day — but with a little help from our robot friends, we can...
Looking for a HubSpot partner? Use this checklist

Looking for a HubSpot partner? Use this checklist

by Chloe Nichols | Nov 7, 2023 | Automation, Content, Software, Strategy

Marketing automation tools, such as HubSpot, enrich content marketing and sales programs, but they can also present some challenges, which is why a HubSpot partner can be instrumental to your success. While go-to-market platforms are rich with features and options,...
Fun with marketing: Our agency’s favorite HubSpot capabilities

Fun with marketing: Our agency’s favorite HubSpot capabilities

by Nicole Proctor | Nov 6, 2023 | Automation, Campaigns, Software

You can’t go anywhere in marketing without running into something about HubSpot capabilities, the one-stop-shop that connects marketing, sales, content management and customer service through its CRM platform — and with good reason. As a content marketing agency, we...
How to get more out of Marketing Hub

How to get more out of Marketing Hub

by Amber Maechler | Nov 3, 2023 | Automation, Campaigns, Software

3 common HubSpot mistakes that are costing you time and money HubSpot’s Marketing Hub is a powerful platform used by some of the world’s top-performing companies and successfully leveraged by small businesses. Here at Content Matterz, we work with teams of all sizes,...
What do robots really think of marketing AI?

What do robots really think of marketing AI?

by Chloe Nichols | Nov 2, 2023 | Automation, Software, Trends

Here’s a thought for you: Do robots have opinions of other robots? Do they worry about their careers? Well, I’m about to find out. While working with my esteemed colleague, Nicole Proctor, on various Marketing AI projects, I got to wondering what, if any, thoughts or...
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