by Amber Maechler | Apr 1, 2026 | Campaigns, Content, Strategy
When a campaign underperforms, the response is usually operational. Budgets get adjusted or targeting gets refined, funnels get tweaked. Sometimes the campaign is scrapped entirely. Operational changes can feel productive, like you are learning something and making...
by Nicole Proctor | Apr 28, 2025 | Campaigns, Content, Strategy
In partner marketing, your content must connect with partners and prospects and guide them through the buyer’s journey. While you’re likely a pro at developing and executing marketing strategies through various distribution methods, including through your partners,...
by Amber Maechler | May 21, 2024 | Campaigns, Strategy
These days, just about every company depends on customer loyalty. Standing out to prospects and partners has become more challenging than ever before. That’s why going the extra mile by adding a personalized touch can significantly enhance your relationships. As...
by Nicole Proctor | Nov 6, 2023 | Automation, Campaigns, Software
You can’t go anywhere in marketing without running into something about HubSpot capabilities, the one-stop-shop that connects marketing, sales, content management and customer service through its CRM platform — and with good reason. As a content marketing agency, we...
by Amber Maechler | Nov 3, 2023 | Automation, Campaigns, Software
3 common HubSpot mistakes that are costing you time and money HubSpot’s Marketing Hub is a powerful platform used by some of the world’s top-performing companies and successfully leveraged by small businesses. Here at Content Matterz, we work with teams of all sizes,...
by Nicole Proctor | Sep 28, 2023 | Campaigns, Content, Trends
As marketers, we know that our content must stand out. Not only does content need to be useful and insightful, but it also needs to be creative, clever and compelling. It needs to grab the attention of prospects. It needs…animation! Animated marketing content can go a...
