Content Matterz Blog

Expertise from content marketers on everything from building a workable budget to creating the best marketing content.

The why and how of post-event evaluations

The why and how of post-event evaluations

You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event marketing. Excellent! But before you sit back and relax, there’s at least one more thing you need to do: your post-event evaluations. This includes not only reviewing survey data...

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How to build brand awareness with SEO

How to build brand awareness with SEO

According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for their campaigns is to generate brand awareness. They also report that one of the most important ways for them to measure the success of their content marketing strategy...

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How to hire freelance marketing talent

How to hire freelance marketing talent

Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can help fill a void for any marketing team. With more and more people turning to the contract work lifestyle, the availability and options for freelancers are not only...

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How to budget for a marketing agency

How to budget for a marketing agency

It’s that time of year again, and we’re not talking about back-to-school. It’s budgeting season, people! Companies of all sizes are crunching the numbers within their departments to set realistic and manageable budgets that will help them reach their goals. Over the...

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How to conquer the dreaded cold call email

How to conquer the dreaded cold call email

Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and can be somewhat nerve-wracking), but it is fundamental to both driving awareness of your organization and ultimately creating sales. In fact, when done correctly, cold call...

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