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Marketing a B2B tech company without a map? Why content needs to match your buyer’s journey

Marketing a B2B tech company without a map? Why content needs to match your buyer’s journey

by Nicole Proctor | Mar 23, 2023 | Strategic foundations, Strategy, Thought leadership

Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for the buyer’s journey (emails, social media, events, the website) and the sales team to educate the world about why they need this new...
Transparency matterz: Why content marketing agencies should display pricing on their websites

Transparency matterz: Why content marketing agencies should display pricing on their websites

by Nicole Proctor | Mar 23, 2023 | Budgeting, Hiring an agency, Thought leadership

As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done — strategic content that drives revenue — and help to accomplish it all. Historically, hiring marketing vendors is an unnecessarily complicated process, largely in part...
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