by Cara McDonald | Sep 20, 2023 | Automation, Thought leadership
Once again, Content Matterz did Boston! As CEO of a marketing agency, it’s hard to step away from work for even a little bit, but when a client shared a pass to the 2023 HubSpot Inbound conference, I had to go. Each year, HubSpost puts on one of the biggest...
by Nicole Proctor | Mar 23, 2023 | Strategic foundations, Strategy, Thought leadership
Picture this: you’re a hot new B2B tech company with a really cool product. As a marketer, it’s your job to create materials for the buyer’s journey (emails, social media, events, the website) and the sales team to educate the world about why they need this new...
by Nicole Proctor | Mar 23, 2023 | Budgeting, Hiring an agency, Thought leadership
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done — strategic content that drives revenue — and help to accomplish it all. Historically, hiring marketing vendors is an unnecessarily complicated process, largely in part...
