by Chloe Nichols | Mar 18, 2024 | Content, Strategy
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
by Amber Maechler | Mar 13, 2024 | Content, Strategy
There’s marketing, and then there’s partner marketing, where choosing the right assets for the right audience and the right channel takes serious sussing. Partner marketers aren’t simply marketing to prospects; they’re thinking about how to appeal to partners and...
by Nicole Proctor | Dec 27, 2023 | Content, Strategy
A marketer’s life is one of ebbs and flows. Some weeks, it seems like every project you touch requires every ounce of your attention (and it’s always all of them at the very same time). Other days, you get lulled into a false sense of calmness and think you can...
by Chloe Nichols | Nov 7, 2023 | Automation, Content, Software, Strategy
Marketing automation tools, such as HubSpot, enrich content marketing and sales programs, but they can also present some challenges, which is why a HubSpot partner can be instrumental to your success. While go-to-market platforms are rich with features and options,...
by Nicole Proctor | Jul 12, 2023 | Strategy, Video
Video makes the marketing star. Whether or not you work in marketing, you know, video is so hot right now (especially video in the sales funnel). But if you do work in marketing, you’re likely well aware that though popular, video is a beast all its own. It can have a...
by Nicole Proctor | May 25, 2023 | Content, eBooks, Strategy
How to maximizing your eBooks Shhhh. Today, we’re spilling the tea on how to get the most out of one of our favorite kinds of marketing content: the eBook. Done correctly, eBooks created alongside a greater strategy can drive lead generation and, ultimately, lead to...
