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What does it cost to hire a content marketing agency in 2025?

What does it cost to hire a content marketing agency in 2025?

by Nicole Proctor | Dec 17, 2024 | Budgeting, Content, Hiring an agency

Content is THE essential element and foundation of any marketing strategy for most businesses. As a discipline, content marketing has exploded over the last few years — and for good reason. In the current digital landscape, B2B and B2C consumers alike are hungry for...
Is your marketing team prepared for the AI landscape?

Is your marketing team prepared for the AI landscape?

by Chloe Nichols | Dec 9, 2024 | Automation, Content, Tips from our team

At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
What marketers should do as they countdown to a new year

What marketers should do as they countdown to a new year

by Nicole Proctor | Nov 13, 2024 | Content, Thought leadership

As marketers, it’s bittersweet whenever we turn the corner into that final stretch. On the one side, the year is almost complete. These last two months are great for checking tasks off our to-do lists, reviewing how our campaigns have performed and bookmarking...
Next-level partnerships: Increase innovation and collaboration

Next-level partnerships: Increase innovation and collaboration

by Chloe Nichols | Oct 10, 2024 | Content, partner marketing

It’s time to take your partnerships beyond just a sale to transformational. Partnerships open the doors to many new possibilities for your products and services. On the surface, they offer an opportunity to increase sales through another company by reaching prospects...
Five tips for maximizing your partner relationships

Five tips for maximizing your partner relationships

by Nicole Proctor | Oct 9, 2024 | Content, partner marketing

For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
3 ways marketers can use AI for market research

3 ways marketers can use AI for market research

by Chloe Nichols | Aug 15, 2024 | Automation, Content, Software

Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI.  Previously on our...
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