by Nicole Proctor | Apr 30, 2024 | Content, Strategy
Ah, the partner marketer webinar. They are effective for marketing because they provide a platform to showcase expertise, engage with a targeted audience, and deliver valuable content in a more interactive and engaging format. Additionally, webinars can be easily...
by Nicole Proctor | Apr 26, 2024 | Content, Strategy
As a content marketing agency that partners with incredible B2B tech companies, there is one little question we hear often. Probably a bit more frequently than this copywriter cares for. Just kidding, of course. That question is, “Should we write a whitepaper?” Our...
by Nicole Proctor | Apr 23, 2024 | Content, Strategy
For partner marketers, partner activation and retention are big hurdles after acquisition. You need marketing collateral to help you remain top-of-mind and help ensure your partner’s customers are comfortable using your product or solution. Co-branded content is...
by Nicole Proctor | Apr 17, 2024 | Content, partner marketing, Strategy
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
by Nicole Proctor | Apr 11, 2024 | Content, Strategy
Looking for webinar essentials? At Content Matterz, we love working with our clients to produce engaging webinar content. Whether it’s helping our partner marketer friends train and educate users or repurposing a conference presentation into an available-on-demand...
by Chloe Nichols | Mar 20, 2024 | Content, Strategy
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
