by Nicole Proctor | Dec 20, 2022 | Industry news
It’s that time again! Spotify most-listened to playlists are circulating as Mariah Carey sings us home. Our days are short and nights are long but we’re all hunkering down to stay cozy and warm. Businesses are charging forward with a final initiative to close out the...
by Nicole Proctor | Oct 12, 2022 | Content
As communicators and marketing professionals, our task lists are long. From mastery of language and strategy to understanding everything we can about complex products, most folks in the content game will tell you — it ain’t easy. But you know what also isn’t easy?...
by Nicole Proctor | Sep 19, 2022 | Content
As a copywriter working with a variety of clients, I constantly pull from my (many) varied experiences across industries to dig into customer personas when writing. I physically picture everything from their day-to-day jobs to the pants they are wearing so I can draft...
by Nicole Proctor | Aug 24, 2022 | Content
As a marketer, I’ve found myself as a fly on the wall for many leadership-adjacent conversations. Access to the reasoning behind business decisions enables me to better execute on everything ranging from one-off social media posts to integrated marketing campaigns....
by Nicole Proctor | Jul 12, 2022 | Content
Ah, case studies, one of the most useful and versatile forms of social proof for businesses. Literal content goldmines that outline the exact problem a product or solution solves, explain how said company went about fixin’ the issue, and most importantly, the results,...
