by Amber Maechler | Jun 25, 2024 | Tips from our team, Writing tips
Before I get into why you should trade perfection for ‘goodish’ or even define what it is, I feel I must provide a wee bit of context. Perhaps you’ve witnessed the TikToks about being the first-born oldest daughter. Or, maybe you’ve suffered from the curse of the...
by Amber Maechler | Jun 13, 2024 | Industry news
On Monday, Jun 10, 2024, Apple introduced Apple Intelligence for its iPhone, iPad, and Mac products.* Referring to it as “personal intelligence,” the company’s AI combines generative models with personal context. This capability is deeply integrated into Apple’s iOS...
by Amber Maechler | Jun 5, 2024 | Strategy, Tips from our team
definition: the use of the imagination or original ideas, especially in the production of an artistic work Why creativity is so important to me As someone deemed a ‘creative type’ for most of my career, it’s surprising that I’ve never given much thought as to why it’s...
by Amber Maechler | May 21, 2024 | Campaigns, Strategy
These days, just about every company depends on customer loyalty. Standing out to prospects and partners has become more challenging than ever before. That’s why going the extra mile by adding a personalized touch can significantly enhance your relationships. As...
by Amber Maechler | May 7, 2024 | Content
These days, just about every company depends on customer loyalty. But partner marketers don’t just have to think about customer loyalty, they have to work hard to get partner loyalty, too. Standing out to partners has become more challenging than ever before. That’s...
