by Amber Maechler | Oct 9, 2024 | Content, partner marketing
For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
by Amber Maechler | Oct 7, 2024 | Industry news
ChatGPT maker OpenAI just made a big money move. The artificial intelligence super org is ditching its non-profit roots and taking advantage of the deep pockets of venture capitalism. As of October 2nd, 2024, OpenAI has raised a whopping $6.6 billion. AP News...
by Amber Maechler | Sep 5, 2024 | partner marketing, Strategy
One thing that often gets overlooked in partner enablement? Brand consistency. As marketers, it’s easy for us to focus on the basics — i.e., the training materials, sales tools, or other resources. Unfortunately, we often forget to emphasize the importance of a...
by Amber Maechler | Aug 8, 2024 | Content, Tips from our team, Writing tips
You can’t teach an old dog new tricks. I believe this to be true; I have an elderly Jack Russel — a former street dog rescue — and there will be no teaching of anything. You can, though, adopt a cat when it’s young and watch how it tries to get you to do what it...
by Amber Maechler | Aug 1, 2024 | Content, partner marketing
“So tell me, how successful was your content?” is a question many a marketer gets asked, especially in B2B marketing. Partner marketing teams leverage the relationships between companies to reach a broader audience. This means your content has the potential to reach...
