by Amber Maechler | Sep 19, 2022 | Content
As a copywriter working with a variety of clients, I constantly pull from my (many) varied experiences across industries to dig into customer personas when writing. I physically picture everything from their day-to-day jobs to the pants they are wearing so I can draft...
by Amber Maechler | Aug 24, 2022 | Content
As a marketer, I’ve found myself as a fly on the wall for many leadership-adjacent conversations. Access to the reasoning behind business decisions enables me to better execute on everything ranging from one-off social media posts to integrated marketing campaigns....
by Amber Maechler | Jul 12, 2022 | Content
Ah, case studies, one of the most useful and versatile forms of social proof for businesses. Literal content goldmines that outline the exact problem a product or solution solves, explain how said company went about fixin’ the issue, and most importantly, the results,...
by Amber Maechler | Jun 21, 2022 | Content
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...
by Amber Maechler | Jun 7, 2022 | Content
Website updates are important, especially around the event season. If you’ve been following along lately, you might have noticed that we’ve sure been talking a lot about events — and with good reason. While it’s no secret that the Content Matterz team loves working...
