Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Worried about SEO? Update your marketing strategy for fragmented search
The landscape for search and SEO has changed. We all remember the glory days of ranking on the first page of a Google search, not to mention the joys of keyword stuffing and getting those treasured backlinks. But today, consumers aren't just Googling their...
How to weather recession fears and budget cuts as a tech marketer (2025 edition)
If the economic outlook in 2025 makes you feel more than a little uneasy, you are not alone. The tech industry continues to face headwinds, slower B2B buying cycles, and the lingering effects of widespread budget tightening that began in 2022. And, often, one of the...
Why enterprise tech brands are investing more in story-driven content
Are you struggling to engage prospects and clients? Your content could be the problem. Traditional B2B marketing has long been trapped in a cycle of product-centric messaging. Technical jargon, feature lists and complex diagrams dominated marketing materials, often...
4 easy ways to maximize your marketing agency partnership
It’s no secret that leveraging an agency can exponentially enhance your team’s marketing efforts. But did you know that there are just a few best practices that can help you maximize your partnership for long and lasting success? Whether you are one of the lucky...
3 tips for navigating the buyer’s journey as a channel marketer
In partner marketing, your content must connect with partners and prospects and guide them through the buyer’s journey. While you’re likely a pro at developing and executing marketing strategies through various distribution methods, including through your partners,...
Content velocity: How to keep up with an ever-changing tech market
Remember when AI was just a sci-fi topic? Now, think about it. Just like ChatGPT’s insertion into everyday life, the tech industry moves fast — and so should your content. Enter velocity. Content velocity — aka consistency and speed applied to content — is essential...
How to co-create content with your marketing partners
Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long.
Choosing a marketing agency? Beware of these 6 red flags
Whether you're outsourcing your marketing for the first time or searching for a new agency partner, finding the right fit can be a challenge. Some agencies promise the world but underdeliver, while others provide real value and lasting results. Wondering how to tell...
Video mistakes top tech marketers make (And how to fix them)
Are your videos up to par? We offer real-life examples to amp up any tech marketer’s efforts for the small or mid-sized screen. Video has become a must-have in B2B tech marketing, and for good reason! It drives engagement and differentiation in an increasingly crowded...
How to handle sudden special marketing projects (when your team is already maxed)
A special project or major campaign can change the game for your company. However, B2B software marketing teams face many challenges when managing, creating and running special projects. For starters, many teams are already overwhelmed by regular duties and ongoing...