Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
How to prep for a successful marketing campaign
For content marketing that hits your targets, a successful campaign requires prep to align goals, expectations and strategies. Working with a dispersed team or external support? What you do before project kick-off can extend the value that your resources can provide,...
How to get your B2B brand back on track
Has your B2B brand wandered off track? For tech companies, how your org presents to the world is everything. A strong, consistent brand can be the difference between attracting thousands of new customers and users or, unfortunately, going under. Brand evolution is...
So you inherited a marketing team. Now what?
Whether you just accepted the role of CMO or successfully survived a merger/acquisition and are transitioning into a marketing leadership role, congratulations! But before you go popping that champagne, there is probably one big elephant in the room we must address:...
What does it cost to hire a content marketing agency in 2025?
Content is THE essential element and foundation of any marketing strategy for most businesses. As a discipline, content marketing has exploded over the last few years — and for good reason. In the current digital landscape, B2B and B2C consumers alike are hungry for...
Is your marketing team prepared for the AI landscape?
At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
What marketers should do as they countdown to a new year
As marketers, it's bittersweet whenever we turn the corner into that final stretch. On the one side, the year is almost complete. These last two months are great for checking tasks off our to-do lists, reviewing how our campaigns have performed and bookmarking things...
Meet HubSpot Breeze: The recent AI-powered platform update
HubSpot is upping its technology game with the latest update, Breeze, a complete AI solution for its go-to-market platform. Announced during INBOUND 2024, this new AI solution promises to streamline marketing workflows, enhance customer interactions and make...
How commission-based strategies can complement your partner program
Partner marketing is a powerful way to extend your brand’s reach, tap into new customer segments and drive revenue. Alas, despite the best efforts of partner marketing teams, many B2B SaaS companies struggle to motivate their partners. Luckily, commission-based...
How to co-create content with your marketing partners
Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long. Partnering lets you leverage each other's...
Next-level partnerships: Increase innovation and collaboration
It’s time to take your partnerships beyond just a sale to transformational. Partnerships open the doors to many new possibilities for your products and services. On the surface, they offer an opportunity to increase sales through another company by reaching prospects...
Five tips for maximizing your partner relationships
For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
Show me the (ChatGPT) money: OpenAI Raises $6.6 billion
ChatGPT maker OpenAI just made a big money move. The artificial intelligence super org is ditching its non-profit roots and taking advantage of the deep pockets of venture capitalism. As of October 2nd, 2024, OpenAI has raised a whopping $6.6 billion. AP News...
Brand consistency: 4 keys to unlocking successful channel partner enablement
One thing that often gets overlooked in partner enablement? Brand consistency. As marketers, it’s easy for us to focus on the basics — i.e., the training materials, sales tools, or other resources. Unfortunately, we often forget to emphasize the importance of a...
Simple ways to use marketing AI today
Do you want to use a marketing AI solution today but aren’t sure where to start? The available AI tool list and capabilities can be overwhelming, not to mention some of the tools can be a little complicated. Fortunately, there are a few ways to save time and energy...
3 ways marketers can use AI for market research
Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI. Previously on our...