Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Step-by-step guide to using AI for LinkedIn thought leadership campaigns
Our step-by-step guide shows how to use AI tools to plan, create, and optimize LinkedIn thought leadership campaigns that stay true to your voice while helping you post consistently and reach more people.
5 prompts every marketer should use to supercharge their workflow
Stop staring at blank screens and start creating smarter. These 5 AI prompts for marketers help you brainstorm, repurpose and write faster while keeping your brand’s voice sharp and consistent.
The marketer’s guide to GEO: Winning visibility in the age of AI
AI has changed the rules of content visibility. SEO got us ranked; GEO gets us referenced. Learn how to turn your content into the kind that AI chooses for its answers.
Proving the value of content marketing to your CFO in the age of AI
Prove the value of content marketing ROI to your CFO with data-driven insights, attribution models, and AI-powered analytics that show how content fuels pipeline growth, customer acquisition, and long-term revenue.
Why the insurance industry needs marketing designed for regulated industries
Insurance marketing requires a content strategy designed for regulated industries that helps overcome compliance hurdles, boosts broker adoption and delivers measurable results.
4 pillars of a strong LinkedIn thought leadership post
Learn the four essential pillars: clarity, originality, relevance and a strong call to action — that make B2B thought leadership content stand out and drive real engagement on LinkedIn and beyond.
From highway to loop: The buyer’s journey reimagined with AI
The buyer’s journey is no longer linear. With AI in the passenger seat, awareness, interest, consideration and decision flow into a smarter loop that builds trust and keeps buyers coming back.
How to use AI to create awareness-stage content for the B2B buyer’s journey
Creating awareness-stage B2B content means educating buyers before they’re ready to purchase. Use AI-assisted content to spark curiosity, build trust, and make the awareness stage smarter, faster, and more engaging.
Why speed and quality are no longer enemies in content marketing
Content marketing has evolved: speed and quality no longer compete. With AI, smarter workflows, and collaborative tools, teams can streamline content creation while protecting creativity and brand trust.
AI-enhanced but human-led: Why the future of B2B content is hybrid
High-performing organizations use the right mix of AI and humans. They know how and when to blend AI-enhanced content seamlessly with human-led insight. Learn how you can create more impactful content faster.