by Content Matterz | Jan 3, 2023 | Hiring an agency
As content writers, we are charged with finding an idea that is not only creative but drives an exciting concept that audiences will find valuable. And then, when we’ve got the perfect idea, it’s time to puzzle together some words that make the vision pop. When it...
by Amber Maechler | Jan 3, 2023 | Hiring an agency
Updated January 2025 These days, small and mighty marketing teams are often the norm. For busy marketing managers that can mean balancing the demands of both your sales and marketing teams, keeping up with product updates, maintaining an active social media presence...
by Amber Maechler | Jun 21, 2022 | Content
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...
by Content Matterz | Jun 15, 2022 | Content
Humans have always depended on fitting in for survival, and this instinct for acceptance is why social proof is an essential part of brand success. So what is social proof? Why is it important? And how can B2B SaaS companies incorporate it into their marketing...
by Nicole Proctor | May 4, 2022 | Content
Oh, automation… There is something beautiful that happens when you unlock the perfect combo of eloquent messaging, customer knowledge and product or brand excitement. You take these elements, and if you have the right strategy in place, you connect with the...
