by Chloe Nichols | Feb 15, 2024 | Automation, Content
You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....
by Nicole Proctor | Jan 17, 2024 | Content, Tips from our team
One super cool thing about marketing teams is that they can be composed of diverse individuals with varying talents, perspectives and experiences. You can have a room (or Zoom) full of introverts and extroverts, all trying to collaborate and work together — no easy...
by Chloe Nichols | Jan 12, 2024 | Email marketing, Industry news
Starting in February 2024, Google and Yahoo are implementing changes that will impact email delivery, specifically to those who bulk send 5,000 or more marketing and sales emails per day. Even if your organization doesn’t send in bulk, following these new guidelines...
by Nicole Proctor | Dec 27, 2023 | Content
Maybe it’s not cool to say “clutch” anymore, but if you work in marketing, there’s always one goal that we’re all after: results! And if you’re scratching your head about best practices for your content marketing strategy, well, we have a few tips for you. Our tactic...
by Nicole Proctor | Dec 27, 2023 | Content, Strategy
A marketer’s life is one of ebbs and flows. Some weeks, it seems like every project you touch requires every ounce of your attention (and it’s always all of them at the very same time). Other days, you get lulled into a false sense of calmness and think you can...
