by Chloe Nichols | Dec 8, 2017 | Content
Virtual reality (VR), and its partner augmented reality (AR), came onto the scene expensive and out of reach for many consumers. Over time, the popularity of the technology has grown, and the price has decreased, making it is more accessible to the mainstream. This...
by Cara McDonald | Dec 21, 2016 | Content
It’s real. I know, we marketers have to give social platforms some time before we invest a bunch of time learning how to use and optimize. But the time is now to start counting Snapchat in. If you’re in B2C marketing, you probably already reached this conclusion,...
by Cara McDonald | Jul 11, 2016 | Content
Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing...
by Cara McDonald | May 24, 2016 | Content
Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS new in that it is changing every day. Which can be scary as hell when you’re at the bottom of the mountain. But I have faith in you, marketers. You can do social media...
by Cara McDonald | Mar 9, 2016 | Content
Wait what? Are you just now getting lead scoring up and running and actually making it work? If you’re using a marketing automation system like Marketo, Eloqua or Pardot, you probably got this nifty feature built in. It can take a while to make lead scoring...
