Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Content questions answered: When to write a whitepaper
As a content marketing agency that partners with incredible B2B tech companies, there is one little question we hear often. Probably a bit more frequently than this copywriter cares for. Just kidding, of course. That question is, “Should we write a whitepaper?” Our...
Want to be better at your job? Get your ‘out of office’ on
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
Partner up! 4 co-branded content ideas to get sticky with partners and their customers
For partner marketers, partner activation and retention are big hurdles after acquisition. You need marketing collateral to help you remain top-of-mind and help ensure your partner's customers are comfortable using your product or solution. Co-branded content is an...
A partner marketer’s dilemma: Whose audience is it (B2B2B/C) anyway?
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
Make a splash: How to use AI to support your buyer’s journey
For this buyer’s journey-meets-AI blog, we’re going aquatic. Do you feel like AI showed up at the pool and won’t go away? If you’re on team, ‘welp, this is how it is now,’ this blog is for you. Today, we’re diving into the deep end of how to choose swim and use AI to...
What’s in a webinar? 5 marketing essentials
Looking for webinar essentials? At Content Matterz, we love working with our clients to produce engaging webinar content. Whether it’s helping our partner marketer friends train and educate users or repurposing a conference presentation into an available-on-demand...
Marketing AI strategy: What is your why?
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
Content marketing packages: The partner marketer’s new best friend
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
The best marketing assets for ‘to’ vs. ‘through’ marketing
There’s marketing, and then there’s partner marketing, where choosing the right assets for the right audience and the right channel takes serious sussing. Partner marketers aren’t simply marketing to prospects; they’re thinking about how to appeal to partners and...
Tips for helping employees get and stay organized
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...