Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
The best marketing assets for ‘to’ vs. ‘through’ marketing
There’s marketing, and then there’s partner marketing, where choosing the right assets for the right audience and the right channel takes serious sussing. Partner marketers aren’t simply marketing to prospects; they’re thinking about how to appeal to partners and...
Tips for helping employees get and stay organized
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
Relevancy in question: A copywriter’s take on AI
This article is the personal opinion of a Content Matterz employee on the subject of Copywriter AI and does not reflect the views of the Content Matterz organization. Hello, my name is Nicole. I’m an experienced marketing content writer who’s terrified of what...
How to use AI to learn about your target audience
You can use AI for target audience research and more. As many of us marketers know, going after a new target market requires quite a bit of work and energy. This process usually starts with research and interviews with prospects and can be lengthy and time-consuming....
This Valentine’s Day, marketer love is in the air
If you’re not a marketer, keep scrolling. Don’t worry, we’ll wait. Ok. Just marketers here? Let’s dig into our marketer love-fest. At Content Matterz, we love marketers (and love doing the work that lets you shine). We know you do so much for your organization, so...
3 cheers for marketing with introverts, your observation specialists
One super cool thing about marketing teams is that they can be composed of diverse individuals with varying talents, perspectives and experiences. You can have a room (or Zoom) full of introverts and extroverts, all trying to collaborate and work together — no easy...
The February 2024 Google and Yahoo email changes and how it will impact you
Starting in February 2024, Google and Yahoo are implementing changes that will impact email delivery. Learn more about these new guidelines.
For content marketing that works, consistency is clutch
Consistency is the secret sauce for a content marketing strategy that drives results. This article shares our favorite tips to infuse consistency into your campaigns.
How to get ahead of schedule with content marketing
This article shares proactive tips and tricks to help busy marketers get ahead of their content marketing to create campaigns that drive results.
The pros and cons of different marketing agency pricing models
This article shares proactive tips and tricks to help busy marketers get ahead of their content marketing to create campaigns that drive results.