Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Monday matters: Planning for a stress-free summer vaca
It’s almost here. The birds are chirping, the kids are counting down to the end of school and you and your staff are counting down to fun summer vacations. Vacations are awesome and everyone should take as many as possible. But how do you get ready for your time off...
Turning your team into a hive of productivity
There is so much help on the Internet to help you improve your productivity. Google it and you’ll find 20 articles written in the past two days on this subject. And if you’ve been reading this blog, you know I have a passion for marketing efficiency. Marketing...
Monday matters: The key to starting (anything) new
Whether you’re starting a new job, a new position or just a new project, it can be overwhelming figuring out where to begin. How could you possibly know everything you need to know to get this right? Even if you’re an old hat at your current position, a new project...
It’s Mobilegeddon! Are you ready marketers?
Today is D-day for marketers and companies world-wide. Ok, that may be a tad over-dramatic, but today is the day that Google once again updates their algorithm. This update promises to be much larger than the last much-discussed Panda update. Panda effected...
Monday matters: decisiveness is the stuff of legends
There’s a reason why people don’t like politicians who “flip flop” When you change your mind frequently, people find it hard to know what you stand for, which makes it difficult for them to follow you. While some adaptation of ideas is natural over...
Monday matters: My secret weapon
When I was first starting out, I worked in a tiny advertising agency doing media buying. It wasn’t glamorous like I thought an advertising agency would be, but I gained a lot of experience. My boss was a shark who taught me how to be ruthless negotiating advertising...
6 ways Frank Underwood would be incredible at marketing
This week Netflix dropped Season 3 of House of Cards. And between binge watching the entire season, I started thinking about what Frank would do if he were in my position. And let’s be honest, Frank would be masterful at it. So let’s break down why and maybe...
Stop wasting time driving traffic to your website
Total heresy, right? This is marketing 101, you spend lots of money to drive people to your website. We want more traffic! If there were a marketing camp (and I totally wish there was), this would be one of our fight songs. But, depending on what it is you’re selling,...
Monday matters: Are you waiting for someone to solve your problem?
Do you find yourself complaining at the dinner table about the obstacles you can’t get over or how no one listens to you at work? Do you complain about your boss not taking action to help you? Do your conversations with co-workers and any family member who will listen...
Harnessing data to acquire the right type of clients
Data is the marketing person’s best friend. I still have nightmares about standing in front of executives with nothing more than some vague, “we think it’s working” kind of rhetoric. Those were the days before everything could be tracked and close looped. In fact, now...