Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Meet HubSpot Breeze: The recent AI-powered platform update
HubSpot is upping its technology game with the latest update, Breeze, a complete AI solution for its go-to-market platform. Announced during INBOUND 2024, this new AI solution promises to streamline marketing workflows, enhance customer interactions and make...
How to co-create content with your marketing partners
Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long. Partnering lets you leverage each other's...
Five tips for maximizing your partner relationships
For technology and SaaS companies, customer retention is everything. Closing a sale is no longer enough; maintaining long-term customer relationships is how you keep the doors open. But the million (or billion) dollar question is, what can partner marketers do to keep...
Brand consistency: 4 keys to unlocking successful channel partner enablement
One thing that often gets overlooked in partner enablement? Brand consistency. As marketers, it’s easy for us to focus on the basics — i.e., the training materials, sales tools, or other resources. Unfortunately, we often forget to emphasize the importance of a...
3 ways marketers can use AI for market research
Is your organization looking to expand its reach to a new market? Or do you want to refresh your knowledge of a current industry? Market research used to be a time-consuming and somewhat daunting task. Not anymore, thanks to a little help from AI. Previously on our...
How commission-based strategies can complement your partner program
Partner marketing is a powerful way to extend your brand’s reach, tap into new customer segments and drive revenue. Alas, despite the best efforts of partner marketing teams, many B2B SaaS companies struggle to motivate their partners. Luckily, commission-based...
Next-level partnerships: Increase innovation and collaboration
It’s time to take your partnerships beyond just a sale to transformational. Partnerships open the doors to many new possibilities for your products and services. On the surface, they offer an opportunity to increase sales through another company by reaching prospects...
Show me the (ChatGPT) money: OpenAI Raises $6.6 billion
ChatGPT maker OpenAI just made a big money move. The artificial intelligence super org is ditching its non-profit roots and taking advantage of the deep pockets of venture capitalism. As of October 2nd, 2024, OpenAI has raised a whopping $6.6 billion. AP News...
Simple ways to use marketing AI today
Do you want to use a marketing AI solution today but aren’t sure where to start? The available AI tool list and capabilities can be overwhelming, not to mention some of the tools can be a little complicated. Fortunately, there are a few ways to save time and energy...
4 marketing lessons reinforced by my cat
You can’t teach an old dog new tricks. I believe this to be true; I have an elderly Jack Russel — a former street dog rescue — and there will be no teaching of anything. You can, though, adopt a cat when it’s young and watch how it tries to get you to do what it...