Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
4 marketing lessons reinforced by my cat
You can’t teach an old dog new tricks. I believe this to be true; I have an elderly Jack Russel — a former street dog rescue — and there will be no teaching of anything. You can, though, adopt a cat when it’s young and watch how it tries to get you to do what it...
How to measure the success of your content in partner marketing
“So tell me, how successful was your content?” is a question many a marketer gets asked, especially in B2B marketing. Partner marketing teams leverage the relationships between companies to reach a broader audience. This means your content has the potential to reach...
How to use empathy to strengthen your marketing skills
Marketing and empathy go together like peanut butter and jelly. Understanding what your customers and prospects truly feel can go a long way to communicating accurately and building a trustworthy brand. Let’s explore this concept a little more. The difference...
Hot take: Why a mentality of ‘goodish’ over perfection achieves greater results
Before I get into why you should trade perfection for ‘goodish’ or even define what it is, I feel I must provide a wee bit of context. Perhaps you’ve witnessed the TikToks about being the first-born oldest daughter. Or, maybe you’ve suffered from the curse of the...
How AI can help with cross-team alignment
Marketing campaigns, product launches, internal reorganizations, and the like require cross-team alignment to succeed. The communication and operational efficiency challenge is real, regardless of an organization’s size or office location. Fortunately, emerging AI...
Marketing news: Taking a bite out of Apple Intelligence
On Monday, Jun 10, 2024, Apple introduced Apple Intelligence for its iPhone, iPad, and Mac products.* Referring to it as “personal intelligence,” the company’s AI combines generative models with personal context. This capability is deeply integrated into Apple’s iOS...
Creativity is a marketer’s superpower
definition: the use of the imagination or original ideas, especially in the production of an artistic work Why creativity is so important to me As someone deemed a ‘creative type’ for most of my career, it’s surprising that I’ve never given much thought as to why it’s...
How AI can help with inclusive marketing
Inclusive marketing is important. As marketers, we are particularly sensitive to ensuring that any of our organization's messaging is welcoming to all audiences. It can feel challenging and overwhelming to ensure everything that goes out into the abyss is welcoming to...
3 ways partner marketers can use video right now
As marketers, we all know video is the “it look” of the season. Usage from both end users and businesses has increased year over year. For partner marketers to be successful in this increasingly crowded space, video usage must be done intentionally and in a way that...
How a signature gifting can strengthen marketing relationships
These days, just about every company depends on customer loyalty. Standing out to prospects and partners has become more challenging than ever before. That’s why going the extra mile by adding a personalized touch can significantly enhance your relationships. As...
Meeting icebreakers without the cringe? Yes, please!
Meeting icebreakers. Those words alone are enough to make anyone cringe. But these little moments of creating a connection can go a long way toward establishing lasting relationships. I am the first one to admit that these little games trigger anxiety, but I do...
How to use signature gifting to strengthen partner relationships
These days, just about every company depends on customer loyalty. But partner marketers don’t just have to think about customer loyalty, they have to work hard to get partner loyalty, too. Standing out to partners has become more challenging than ever before. That’s...
Why webinars are gold for partner marketing
Ah, the partner marketer webinar. They are effective for marketing because they provide a platform to showcase expertise, engage with a targeted audience, and deliver valuable content in a more interactive and engaging format. Additionally, webinars can be easily...
Content questions answered: When to write a whitepaper
As a content marketing agency that partners with incredible B2B tech companies, there is one little question we hear often. Probably a bit more frequently than this copywriter cares for. Just kidding, of course. That question is, “Should we write a whitepaper?” Our...
Want to be better at your job? Get your ‘out of office’ on
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...