Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Why enterprise tech brands are investing more in story-driven content
Are you struggling to engage prospects and clients? Traditional B2B marketing has long been trapped in a cycle of product-centric messaging. In a sea of bland and AI-generated noise, Story-driven content could be the answer.
4 easy ways to maximize your marketing agency partnership
It’s no secret that leveraging an agency can exponentially enhance your team’s marketing efforts. But did you know that there are just a few best practices that can help you maximize your partnership for long and lasting success? This article shares four of them.
3 tips for navigating the buyer’s journey as a channel marketer
A channel marketer must navigate two buyer’s journeys — the partners and the customers. It can be quite tricky. Here are three tips to help you build stronger connections and boost success.
Content velocity: How to keep up with an ever-changing tech market
Remember when AI was just a sci-fi topic? Now, think about it. Just like ChatGPT’s insertion into everyday life, the tech industry moves fast — and so should your content. Enter content velocity — aka consistency and speed.
How to co-create content with your marketing partners
Collaboration and partner marketing go together like peanut butter and jelly, Hall and Oates or beer and baseball. And when you start listing the benefits of co-creating content with your marketing partners, the list is long.
Choosing a marketing agency? Beware of 6 red flags
Whether you’re outsourcing your marketing for the first time or searching for a new agency, finding the right fit can be a challenge. This article helps you spot six red flags to look out for as you search for your next partner.
Content Matterz launches fractional leadership services
To answer increased demand for flexible, high-level expertise, Content Matterz announced the launch of its new Fractional Leadership offering to provide businesses with everything they need to remain focused on their goals.
Video mistakes top tech marketers make (And how to fix them)
Are your videos up to par? We offer real-life examples to amp up any tech marketer’s efforts for the small or mid-sized screen. Video has become a must-have in B2B tech marketing, and for good reason! It drives engagement.
How to handle sudden special marketing projects at max capacity
A special project or major campaign can change the game for your company. However, B2B software marketing teams face many challenges when managing, creating and running special projects. Here’s how to handle this scenario.
Convince your team to accept agency help
Marketing teams have a lot on their plates. Between keeping up with industry trends, managing tight resources, and pushing for innovation, the workload can feel never-ending. The pressure to deliver results is real, and sometimes, even the most talented in-house teams...