Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Why you should have an Instagram for Business Profile
Instagram can be an incredible marketing tool if you know how to use it strategically. Unlock the potential of this platform by switching to an Instagram for Business account. With features like analytics, advertising, and expanded contact and action options, and...
5 underrated instagram features (and how they can boost engagement)
With over 1 billion global users, it’s tougher than ever to stand out on Instagram. These 5 underrated features can help you get eyes on your content and boost engagement. We’ll walk through what the features are, how you can find them within the app, and how they can...
Should I use an influencer in my B2B marketing campaign?
Over the past few years, you may have heard the phrase: “I’m an influencer.” More often than not, this statement comes from people who are popular on social media and work their magic in B2C settings, reviewing products and promoting specific brands. Where does that...
Three hot trends for B2B social media videos in 2021
In 2021, video is one of the most effective ways of marketing on social media - and B2B companies are no exception. In other words, video is hot right now. It’s a form of communication that can combine visuals, words and music in a way that no other medium can....
6 ways small companies can market like the big guys
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked...
New year, New Year’s resolutions that can help your business grow
For many, a new year means a fresh start, and often comes with a resolution or two. And whether or not you believe in making resolutions for yourself (like increasing exercise or eating more vegetables), you should consider making a few for your marketing and business...
2021: The year of… really, another webinar?
Webinars and other “virtual events” were a novelty at the beginning of the pandemic, but fatigue from long hours spent in front of the computer is taking a toll. After nearly a year of virtual overload, can we still say webinars are an effective marketing strategy?...
How to ensure your virtual SKO is leaving a (good) lasting impression
Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be virtual. Taking what is normally an exciting, in-person event online adds an interesting twist for marketing and event teams who are working hard to make it memorable and...
Time to spread a little cheer: 3 steps to a great company holiday card
The holiday season is right around the corner (literally), and one traditional item for most organizations is sending out a holiday card. For what is seemingly a simple item, it can often be fairly complex when deciding the card design and what it should say....
Recalibrate your buyer personas in times of change
Change is a constant, but lately it’s been a bit extra. And chances are, your target audience might be shifting as well. The ongoing COVID-19 pandemic has fundamentally adjusted the ways we live: many of us have lost or changed jobs, our home lives have new dynamics,...