Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
6 ways to improve your team’s marketing productivity
When we hear the word productivity, we typically think “more work.” But the actual goal of being more productive is to consistently achieve the desired results with the utilization of less time and resources, or—per the definition below—greater output with lesser...
The essential marketing tools ‘starter pack’
As a professional in a marketing role, you are often asked to be the jack-of-all-marketing-trades. From writing content to executing design and delivering the finished product to the right target market, it’s your job to make your CEO’s marketing dreams come true. Oh,...
3 tips for managing a marketing content calendar
Marketing is a lot like juggling, there are many balls in the air at one time, and making sure one doesn’t drop is part of the daily challenge (and the fun!). Using a project management tool can make life a lot easier and less stressful. One tool that we think...
Website content audits: What they are, why they matter, and how to do them.
If you have an online presence, you have content. In today's digital market, content is what makes the world go 'round. But things are changing all the time. Your business changes, the market changes, consumers change, so the way you present your brand with content...
3 event trends to look out for in 2022
We are more than halfway through our second year of a global pandemic and the event industry is finally picking up steam. We can physically mingle again! And we are actually getting pretty good at the health and safety thing. But that’s not all we have to look forward...
How to repurpose conference marketing content
Congratulations! You’ve put together an incredible conference with stellar turnout. After all that hard work, you’re ready to kick back and toast to a job well done. Not so fast… After your event is over, there are still ample opportunities to generate engaging...
The why and how of post-event evaluations
You’ve pulled off the event, you’ve sent the surveys and you’ve even done your post-event marketing. Excellent! But before you sit back and relax, there’s at least one more thing you need to do: your post-event evaluations. This includes not only reviewing survey data...
Post-event marketing: How to keep attendees engaged after an event is over
Events, whether virtual or in person, are a big part of the business world. There’s no denying the amount of work that goes into planning and executing an event, but you shouldn’t stop there. The actions you take after an event go a long way to helping you meet your...
Your B2B company needs a blog. Here’s why.
If you’re a B2B company, you may be hesitant to start a blog. Depending on your niche, you may not feel like a blog is relevant to your business or will add value to your company. Maybe you’re not confident enough in your writing, or maybe you don’t think you have...
How to build brand awareness with SEO
According to HubSpot’s 2021 State of Marketing Report, marketers say the number one goal for their campaigns is to generate brand awareness. They also report that one of the most important ways for them to measure the success of their content marketing strategy...