Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
In a crowded tech space, SaaS messaging needs to be made memorable
Technology has firmed its grasp on all parts of life, and these days even our children can serve as the IT department in our homes. Technology’s place in the work world is no exception. Companies are dependent on software to run their businesses more efficiently and...
Marketing on the Flywheel: A new podcast for all your marketing needs
There's a new podcast to help marketers: Marketing on the Flywheel! We live in an increasingly digital world where remote work, flexible schedules and nomad lifestyles have become the norm. An overwhelming amount of people today no longer hold “normal” business hours;...
Trust matterz: Creating a better content strategy agency
International Women’s Day highlights the social, economic, cultural, and political achievements of women. In a previous life, I’ve used this day to share stories about challenges women face in industries that are typically thought of as male-dominated. As a content...
What does a socially conscious B2B SaaS company look like?
Over the last few years, the concept of being socially conscious has become mainstream for the public—and businesses are following suit. Corporate social responsibility, or CSR, is the term used to describe a company’s self-enforced commitment to being ethically...
Internal corporate social responsibility requires a thoughtful communication strategy
Internal corporate social responsibility is important. The messages you send, actions you take, and examples you set for your employees, stakeholders, and vendors can be just as beneficial or detrimental to your success as the ones the marketing department is...
Three things you can do today to make your website more accessible
Are you making your brand truly accessible to everyone? In a recent blog post we discussed the importance of Corporate Social Responsibility (CSR) and how brands can promote a social or environmental cause in a meaningful way. However, social responsibility for brands...
Empowering your employees through continuing education is a must for 2022 (and here’s how to do it right)
How does continuing education play a role in employee retention? Towards the end of 2021, the employers experienced what became known as The Great Resignation. Employees who felt undervalued, uninspired, or saw few professional growth opportunities left their...
Corporate responsibility is more than a brand promise
It’s been demonstrated in survey after survey after survey that socially responsible branding is important. Consumers, especially Millennials and Gen Z-ers, want businesses to play a bigger role in social and environmental affairs. Organizations with strong corporate...
Want to move up in marketing? Here are some tips to get you started.
Marketing is a dynamic and exciting field, which makes marketing career advancement interesting. The ever-changing landscape of the optimal ways to reach audiences creates a multitude of opportunities for those working in the industry (and for those wanting to enter...
Marketing jobs are on fire and here’s why.
Employment during this global pandemic has been anything but normal, especially for the marketing job market. When the pandemic first started, unemployment spiked as companies scrambled to adjust to stay-home orders, office closures, and remote work. The marketing...