Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
4 tips for effective marketing campaign follow-up
Congratulations! You’ve created and executed an amazing marketing campaign. And, while I’d like to say that your work here is done, that is not quite the case. Now comes the time for the all- important post campaign follow-up. This means rolling up your sleeves and...
The ultimate guide to repurposing content (AKA the Turkey Dinner)
It takes a lot of time, energy, and resources to feed the content marketing machine. And yet, feed it you must, otherwise, you’re missing out on opportunities to generate demand for your product or drive traffic to your business. But here’s a little secret that not...
How to repurpose marketing content for specific industries
Are you ready to turn your marketing strategy up a notch? Take your content repurposing a step further to reach industry specific verticals. This not only helps you access new audiences, but equips your sales team with a toolkit for working with different prospective...
How to repurpose content: Part 2
You’ve struck marketing gold – you created a piece of content that is killing it in SEO, bringing in prospects and making you the star of the marketing and sales team. So, now what? You could ride on the coattails of this amazing piece…but you’re better than that. Now...
How to repurpose content: Part 1
We’ve given you 10 reasons why you should repurpose content in our last blog post, but then we figured, we should also share where to start! So, today, let’s assume you need to deliver content to reach new audiences, but you’re pressed on time and running out of...
10 benefits of repurposing marketing content
We want to let you in on a major marketing life-hack: content repurposing. This is the process of taking existing content and turning it into a different format – say, turning a whitepaper into a series of blog posts, or turning a webinar into a social media campaign....
Yes, hiring a marketing agency is beneficial. Here are 5 reasons why.
There may come a time when your marketing team needs a little extra help to complete a big project or even just certain tasks. This leads to the question of whether or not you should bring in outside help, such as a marketing agency, or hire a new employee. Using an...
Want a successful marketing strategy? The secret is in your team.
Annual, monthly and even weekly marketing strategies are important for the success of any organization. Executives will often spend hours creating these intricate plans at the end of every year, but not every strategy is successful. Why does this happen? The answer...
3 things in your marketing campaigns that will attract Gen Z customers
In our last post, we walked through some revealing statistics about Gen Z consumers, why they matter for your marketing efforts, and how to use that information to generate demand and revenue for your business. Today, we want to build upon that and offer three...
5 facts about Gen Z and why they matter for your marketing
As Gen Z enters the market, we’re learning more about them as consumers. Turns out, they’re quite the powerhouse of spending. This generation of digital natives is tech savvy, socially conscious, and – sorry, Gen Z – a little impatient. But what does all this mean for...
The stats you need to help drive your next social media strategy
One important facet of social media planning and strategy is knowing who (in a demographic sense) is using each social media platform and what they’re using it for. This allows you to tailor effective messaging for each audience. Doing the research – and staying on...
Find the best social media platform for your business (in 3 steps)
We’ve talked quite a bit about social media these days, from the hottest trends in video to some of the most underrated features in Instagram, so now it’s time to focus in on which social media platforms you should be using for your business. The answer: it depends on...
Why you should have an Instagram for Business Profile
Instagram can be an incredible marketing tool if you know how to use it strategically. Unlock the potential of this platform by switching to an Instagram for Business account. With features like analytics, advertising, and expanded contact and action options, and...
5 underrated instagram features (and how they can boost engagement)
With over 1 billion global users, it’s tougher than ever to stand out on Instagram. These 5 underrated features can help you get eyes on your content and boost engagement. We’ll walk through what the features are, how you can find them within the app, and how they can...
Should I use an influencer in my B2B marketing campaign?
Over the past few years, you may have heard the phrase: “I’m an influencer.” More often than not, this statement comes from people who are popular on social media and work their magic in B2C settings, reviewing products and promoting specific brands. Where does that...