Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Asynchronous Communication — why communication ‘lag time’ isn’t a bad thing
When it comes to communication, it can often seem like we’re just trying to align with one another. Any lag time in responding can lead to missed opportunities, miscommunication, and even frustration as we try to figure out what someone said or where things went...
Talk less, sell more: Asynchronous selling is vital to success in B2B sales
Life is tough for salespeople who take a traditional approach. Modern buyers don't want to be bothered with calls and meetings, but prospects still need to make informed purchases. Salespeople still play a vital role in the buyer's journey, even without face-to-face...
3 marketing assets to maximize your sales enablement strategy
By definition, sales enablement materials are coordinated applications of technology, content, and services that drive sales conversions. Google “sales enablement materials,” however, and you’ll find tons of content that promises to improve sales and elevate your...
3 tips to expert-level social selling
Let's face it. Today’s buyers are on social media. So, how can sales reps adjust to a world that no longer favors face-to-face, or responds to phone calls? There are a handful of ways, but social selling is arguably the most potent. Wait. Social selling, you say? Yes....
Need social proof? Start with a case study
Ah, case studies, one of the most useful and versatile forms of social proof for businesses. Literal content goldmines that outline the exact problem a product or solution solves, explain how said company went about fixin’ the issue, and most importantly, the results,...
Where’s Your Proof? How social proof boosts B2B sales
Social proof is a powerful tool. It gives credibility to prospects, current customers and even your employees. But how can businesses generate social proof, and what is the best way to use it? Who better to ask than our very own client, Bryan Rutberg of 3C...
The tea on testimonials: Why modern marketing relies on them.
Consider your next purchase. Whether it is a vehicle or a hair brush, you want to know if it works…and works well. Do you trust the “Take our word for it!” sales pitch? Or do you scour the internet for tried-and-true customer reviews? Roughly 95% of us will do the...
5 social proof assets marketers use to move prospects through the sales funnel
The concept of social proof can be simply surmised as monkey see, monkey do. It’s in our nature to want to do what we see others doing. When marketers seek to influence buyers into action, some of the most powerful messages convey that their peers, idols or gurus are...
What is social proof and how does it apply to the B2B SaaS world?
Humans have always depended on fitting in for survival, and this instinct for acceptance is why social proof is an essential part of brand success. So what is social proof? Why is it important? And how can B2B SaaS companies incorporate it into their marketing...
Easy website updates you won’t want to skip this event season
Website updates are important, especially around the event season. If you’ve been following along lately, you might have noticed that we’ve sure been talking a lot about events — and with good reason. While it’s no secret that the Content Matterz team loves working...