Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Tips for choosing a B2B tech marketing agency
Hiring a B2B tech marketing company is important If you've ever tried to find the right marketing agency for your tech company, you’ve likely realized a one-size-fits-all agency doesn’t always know how to create content for your customers. Your sales cycle is long,...
Manage marketer burnout: tips from our busy marketing team to yours
If your organization has lofty revenue goals it often means one thing for the marketing department — more work! From sales enablement collateral to website content to event materials, many marketers are spread thin trying to keep up with the demands of the business...
Copywriter or Agency: Finding the right fit for your content strategy
As content writers, we are charged with finding an idea that is not only creative but drives an exciting concept that audiences will find valuable. And then, when we’ve got the perfect idea, it’s time to puzzle together some words that make the vision pop. When it...
How to convince your boss to let you hire a content marketing agency
Updated January 2025 These days, small and mighty marketing teams are often the norm. For busy marketing managers that can mean balancing the demands of both your sales and marketing teams, keeping up with product updates, maintaining an active social media presence...
Oh, what a year! Content Matterz greatest hits 2022 edition
It’s that time again! Spotify most-listened to playlists are circulating as Mariah Carey sings us home. Our days are short and nights are long but we’re all hunkering down to stay cozy and warm. Businesses are charging forward with a final initiative to close out the...
Content that dominated B2B SaaS marketing in 2022
Big data, social media and custom content. Oh my! Successful content marketing means two things: immediacy and customization. People want something specifically tailored to what they are looking for or interested in, and they want it now. SaaS audiences want to...
When it comes to your content, be more than a bystander
Marketing content support is important, and here's why. When you look at marathoners, there's a specific energy that's palpable before the race. People are helping you, cheering you on, and giving you water. Anyone can run a race by themselves and cross the finish...
Have you ever had a conversation that changed your life?
As communicators and marketing professionals, our task lists are long. From mastery of language and strategy to understanding everything we can about complex products, most folks in the content game will tell you — it ain’t easy. But you know what also isn’t easy?...
Marketing mumbo jumbo: breaking down definitions part 2
Welcome back! If you missed the first half of this two-part series on marketing jargon, go check that out now. (I think it’s a pretty great blog, but as the author of it I may be biased). In this blog, we are breaking down some more common marketing jargon you should...
Marketing mumbo jumbo: breaking down definitions part 1
Marketing automation, mobile optimization, middle of the funnel — common marketing jargon, oh my! In the wide world of marketing, you’re likely to come across some mumbo jumbo that marketers use. But what does it all mean? Maybe you’re a seasoned marketing veteran who...