by Chloe Nichols | Jun 12, 2025 | Content, Strategy, Thought leadership
The landscape for search and SEO has changed. We all remember the glory days of ranking on the first page of a Google search, not to mention the joys of keyword stuffing and getting those treasured backlinks. But today, consumers aren’t just Googling their...
by Amber Maechler | Jun 2, 2025 | Content, Hiring an agency, Thought leadership
If the economic outlook in 2025 makes you feel more than a little uneasy, you are not alone. The tech industry continues to face headwinds, slower B2B buying cycles, and the lingering effects of widespread budget tightening that began in 2022. And, often, one of the...
by Joni Dold | Feb 4, 2025 | Hiring an agency, Thought leadership
Marketing teams have a lot on their plates. Between keeping up with industry trends, managing tight resources, and pushing for innovation, the workload can feel never-ending. The pressure to deliver results is real, and sometimes, even the most talented in-house teams...
by Nicole Proctor | Nov 13, 2024 | Content, Thought leadership
As marketers, it’s bittersweet whenever we turn the corner into that final stretch. On the one side, the year is almost complete. These last two months are great for checking tasks off our to-do lists, reviewing how our campaigns have performed and bookmarking...
by Cara McDonald | Apr 24, 2024 | Thought leadership, Tips from our team
As a business owner who leads a client-focused content marketing agency, setting my auto-responder is nearly impossible. But I 100% believe that my clients — and my team — truly benefit when I can “switch off” and use different parts of my brain. Let me explain the...
by Cara McDonald | Dec 12, 2023 | Content, Thought leadership, Trends
Content Matterz counts down to 2024 Whoa, dang! For the team at Content Matterz, this year was a big one for our little agency. At times it felt like we were slogging along, somewhere in the middle of a marathon. Others, we were taking each day at a full-out sprint....
