by Amber Maechler | Apr 23, 2024 | Content, partner marketing, Strategy
Updated 2026 Getting a new partner on board is a big win, but signing the partnership agreement is really just the beginning. Now you need to give that partner the tools and resources to successfully introduce your product or service to their customers. Enter:...
by Amber Maechler | Apr 17, 2024 | Content, partner marketing, Strategy
You are a partner marketer. You love your job, but by the end of every week, you’ve had to toggle between messaging for B2B, B2B2B, and maybe even B2B2C (did we mention B2B2B2B2C) audiences too many times. It’s no wonder you feel like the melting emoji smiley face by...
