by Cara McDonald | Dec 30, 2024 | Hiring an agency
Whether you just accepted the role of CMO or successfully survived a merger/acquisition and are transitioning into a marketing leadership role, congratulations! But before you go popping that champagne, there is probably one big elephant in the room we must address:...
by Nicole Proctor | Dec 17, 2024 | Budgeting, Content, Hiring an agency
Content is THE essential element and foundation of any marketing strategy for most businesses. As a discipline, content marketing has exploded over the last few years — and for good reason. In the current digital landscape, B2B and B2C consumers alike are hungry for...
by Chloe Nichols | Jun 18, 2024 | Automation, Hiring an agency, Strategy
Marketing campaigns, product launches, internal reorganizations, and the like require cross-team alignment to succeed. The communication and operational efficiency challenge is real, regardless of an organization’s size or office location. Fortunately, emerging AI...
by Nicole Proctor | Mar 23, 2023 | Budgeting, Hiring an agency, Thought leadership
As a content marketing agency, we’re acutely aware of what our clients need to get their jobs done — strategic content that drives revenue — and help to accomplish it all. Historically, hiring marketing vendors is an unnecessarily complicated process, largely in part...
by Content Matterz | Mar 1, 2023 | Hiring an agency
To quote Pat Benetar’s sage and timeless anecdote, “Love is a battlefield.” You try not to fall for a bad egg and hope to create a lasting relationship with the right partner. In your search for the right content agency, you might find the process to be (shockingly?)...
by Content Matterz | Feb 27, 2023 | Hiring an agency
The first step to choosing a marketing agency is to understand what type of marketing agency you need. There are many different types of agencies, and each specializes in a different area of marketing. Before you embark on a marketing agency search, consider this: Who...
