by Content Matterz | Oct 19, 2022 | Content
Marketing content support is important, and here’s why. When you look at marathoners, there’s a specific energy that’s palpable before the race. People are helping you, cheering you on, and giving you water. Anyone can run a race by themselves and...
by Nicole Proctor | Oct 12, 2022 | Content
As communicators and marketing professionals, our task lists are long. From mastery of language and strategy to understanding everything we can about complex products, most folks in the content game will tell you — it ain’t easy. But you know what also isn’t easy?...
by Content Matterz | Oct 4, 2022 | Content
Welcome back! If you missed the first half of this two-part series on marketing jargon, go check that out now. (I think it’s a pretty great blog, but as the author of it I may be biased). In this blog, we are breaking down some more common marketing jargon you should...
by Content Matterz | Sep 26, 2022 | Content
Marketing automation, mobile optimization, middle of the funnel — common marketing jargon, oh my! In the wide world of marketing, you’re likely to come across some mumbo jumbo that marketers use. But what does it all mean? Maybe you’re a seasoned marketing veteran who...
by Content Matterz | Sep 22, 2022 | Content
Before your next marketing hire, read this first. As a marketing agency, one thing you might not expect us to say is that outsourcing your entire marketing effort to an agency is the wrong move. From Fortune 500s to startups, we’ve noticed one common theme: Our most...
by Nicole Proctor | Sep 19, 2022 | Content
As a copywriter working with a variety of clients, I constantly pull from my (many) varied experiences across industries to dig into customer personas when writing. I physically picture everything from their day-to-day jobs to the pants they are wearing so I can draft...
