by Chloe Nichols | May 25, 2023 | Content, eBooks, Trends
At the risk of dating ourselves, do you remember the hamster dance? Back in the 1990s, a digital revolution happened and everyday people—not just programmers and developers—gained access to the internet and all of the glorious, boogying rodent (and other) content...
by Chloe Nichols | Feb 21, 2023 | Content
With many customers purchasing products and services online, the customer journey has become an important part of the sales and retention process. But how does a company keep this fundamental experience from becoming monotonous and cold? Fortunately, as AI and...
by Content Matterz | Feb 15, 2023 | Budgeting, Content, Strategy
For marketers, aligning goals with a budget is paramount to the process—if you want to improve your business, you need to allocate resources toward those goals. The question is: How do you strategize and plan around a budget? We’ll dive into our methods for working...
by Content Matterz | Dec 14, 2022 | Content
Big data, social media and custom content. Oh my! Successful content marketing means two things: immediacy and customization. People want something specifically tailored to what they are looking for or interested in, and they want it now. SaaS audiences want to...
by Content Matterz | Oct 19, 2022 | Content
Marketing content support is important, and here’s why. When you look at marathoners, there’s a specific energy that’s palpable before the race. People are helping you, cheering you on, and giving you water. Anyone can run a race by themselves and...
by Nicole Proctor | Oct 12, 2022 | Content
As communicators and marketing professionals, our task lists are long. From mastery of language and strategy to understanding everything we can about complex products, most folks in the content game will tell you — it ain’t easy. But you know what also isn’t easy?...
