by Chloe Nichols | Mar 19, 2025 | Content, Strategy, Video
Are your videos up to par? We offer real-life examples to amp up any tech marketer’s efforts for the small or mid-sized screen. Video has become a must-have in B2B tech marketing, and for good reason! It drives engagement and differentiation in an increasingly crowded...
by Amber Maechler | Feb 17, 2025 | Content, Hiring an agency, Strategy
A special project or major campaign can change the game for your company. However, B2B software marketing teams face many challenges when managing, creating and running special projects. For starters, many teams are already overwhelmed by regular duties and ongoing...
by Amber Maechler | Jan 20, 2025 | Content, Hiring an agency, Strategy
For content marketing that hits your targets, a successful campaign requires prep to align goals, expectations and strategies. Working with a dispersed team or external support? What you do before project kick-off can extend the value that your resources can provide,...
by Amber Maechler | Dec 17, 2024 | Budgeting, Content, Hiring an agency
Content is THE essential element and foundation of any marketing strategy for most businesses. As a discipline, content marketing has exploded over the last few years — and for good reason. In the current digital landscape, B2B and B2C consumers alike are hungry for...
by Chloe Nichols | Dec 9, 2024 | Automation, Content, Tips from our team
At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
by Amber Maechler | Nov 13, 2024 | Content, Thought leadership
As marketers, it’s bittersweet whenever we turn the corner into that final stretch. On the one side, the year is almost complete. These last two months are great for checking tasks off our to-do lists, reviewing how our campaigns have performed and bookmarking...
